A call from New Balance to delve into grey as more than simply a hue.

This month, get ready to dive into the world of New Balance as they showcase their wide range of grey shades. From contemporary to classic, they&rsquo;re bringing the heat with their unique and individualistic spirit. Back in the 1980s, grey became the ultimate symbol of New Balance&rsquo;s boldness, perfectly suited for those city streets and concrete jungles. And let&rsquo;s not forget, grey running shoes became the hottest trend worldwide. As time went on, the models may have changed, but grey still holds true to New Balance&rsquo;s timeless style and top-notch quality. &nbsp;

Last week, New Balance dropped a super cool short film called Grey Days that celebrates their global impact on sneaker culture, from sports to streetwear. This seven-minute flick is filled with awesome vignettes that capture different milestones in the brand&rsquo;s history. Thom Glover, Daniel Wolfe, Elliott Power, and Norm Li put their heads together to create the script for this American Haiku production. And to top it off, Stray London brought some seriously groovy 1960s animation, while Samuel Bradley captured the perfect stills. It&rsquo;s a must-watch for all sneakerheads!

&ldquo;This film celebrates not only what Grey means to us as a brand, but also what it means to New Balance consumers. It recognises sub-cultural New Balance fans who have stood by our brand and the emblem of Grey for generations,&rdquo; said Chris Davis, chief marketing officer and senior vice president of merchandising at New Balance. &ldquo;It also recognises the ubiquity of the colour grey, appealing to people everywhere from supermodels in London, to dads in Ohio, to sneaker connoisseurs in Tokyo. Grey is a colour for all that represents authenticity, versatility, and timelessness, carrying our heritage into the future.&rdquo;

1906R

WRDP Runner

Fresh Foam X 1080 “Grey”

The brand will be unveiling several exclusive products throughout the month. These include the &ldquo;Grey Days&rdquo; WRPD Runner and 1906R on May 17, as well as the Fresh Foam X 1080 &ldquo;Grey&rdquo; on May 20. The Fresh Foam X 1080 will have suede detailing and a classic, tonal grey colourway. The Grey Days collection is available on&nbsp;<a href="http://www.newbalance.com/">www.newbalance.com</a>&nbsp;(certain models may contain pigskin) and at selected New Balance stores including Pavilion KL, Sunway Pyramid, Mid Valley KL, One Utama, and IOI City Mall.

Make sure to join us at the Grey Days event from May 17-19, 11:00 AM - 8:30 PM at Slate at The Row KL. At this event, you will have the opportunity to see exclusive presentations of New Balance&rsquo;s newest collections. We will be honoring New Balance&rsquo;s rich legacy and innovative use of grey. You can also participate in the &ldquo;Craft Your Grey&rdquo; workshop to personalise your own grey-themed accessory. Additionally, with a minimum purchase, you can redeem a set of handmade concrete trays. And, there is a chance to win a pair of Grey sneakers at the event.

New Balance Celebrates Grey Days

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