More magic from Gucci and a new commitment to Mother Nature.

Themed&nbsp;So Deer To Me, the&nbsp;Gucci Pre-Fall 2020 campaign&nbsp;returns to the nature to remember the age of innocence where imagination runs the wildest. Through the lens of&nbsp;Alasdair McLellan, we&rsquo;re given a glimpse into the Arcadia of Gucci.

The campaign is set against the backdrop of vast land, with a swing and slide that don&rsquo;t seem belong to the wild, slip into the frames to capture a surreal mood for the pure, unduplicable infancy.&nbsp;

Under the sun, the muses of Gucci reclaim their childhood together with the animal friends, whilst&nbsp;the rich palette and prints of the Pre-Fall 2020 collection stand out against the green land, the serene lake and blue skies.

GU676_PF20 CAMPAIGN_SP_MASTER_PR CROPS_NO FRAME_300dpi_03.jpg

GU676_PF20 CAMPAIGN_SP_MASTER_PR CROPS_NO FRAME_300dpi_011.jpg

#SoDeerToMe also marks another commitment of sustainability at Gucci.&nbsp;In support of animal welfare, Gucci had joined&nbsp;The Lion&rsquo;s Share Fund&nbsp;in February 2020. The&nbsp;United Nations-led&nbsp;initiative aims to raise fund for&nbsp;wildlife and their natural habitats&nbsp;with the business community by making a contribution each time an animal is featured in the advertisement.

As a partner of The Lion&rsquo;s Share Fund, Gucci will be donating 0.5% of its media spend every time an animal stars in its ad campaigns.&nbsp;

Swipe the gallery to take a look at Gucci&#39;s&nbsp;#SoDeerToMe:&nbsp;

Visit <a href="https://www.gucci.com/us/en/" target="_blank">gucci.com</a> to find out more.

&nbsp;

CREDITS

Creative Director: Alessandro Michele 
Art Director: Christopher Simmonds 
Photographer/Director: Alasdair McLellan 
Hair Stylist: Paul Hanlon 
Make Up: Thomas De Kluyver

&nbsp;

VIDEO MUSIC 
&ldquo;Some Velvet Morning&rdquo; 
Nancy Sinatra &amp; Lee Hazlewood 
Lyrics and Music: Lee Hazlewood 
Publisher: Lee Hazlewood Music Corp. 
Publisher for Italy: Universal Music Publishing Ricordi Srl

#SoDeerToMe: Gucci reminisces sweet infancy in Pre-Fall 2020 campaign

Tags

Related Articles

Runway

Backstage ritual unveiled at Gucci Fall/Winter 2020 Women's Fashion Show

Fashion

Kai's second edition of the Gucci Eyewear campaign

Arts, Culture & Lifestyle

Inside Chanel: Gabrielle Chanel at the heart of cinema creation

Recommended posts for you

Fashion

Get warm and cosy with UNIQLO’s Fall/Winter 2024 Knitwear

Fashion

UNIQLO’s Sport Utility Wear elevates your every move

Fashion

A gift guide for the Hermès lover

Fashion

Dior Lady Art #4 has landed in The Starhill KL

Fashion

Here’s what to look out for when you shop at The Starhill KL

Dining

What to feast on at The Starhill Gallery at the New Year's weekend

Arts, Culture & Lifestyle

The Starhill KL is the hub of arts and coffee

Fashion

Ethereal Dreamscape: Venture into a visionary utopia alongside model Acacia