"It is through cinema that fashion can be imposed today.” 

This year, Chanel is releasing a new series of Inside Chanel, which is themed around Gabrielle Chanel and the Arts. In the latest chapter, <a href="https://www.lofficielmalaysia.com/fashion/chanel-presents-its-star-studded-spring-2020-eyewear-campaign">Chanel</a> delves into the Parisian house&rsquo;s legacy of cinema and how the Mademoiselle had revolutionised her generation of women.

Gabrielle Chanel was born in the age when cinema was introduced to the world. &ldquo;It is through cinema that fashion can be imposed today,&rdquo;&nbsp; she said and as a fashion designer, her intuition has driven her to embark on a new quest of creations.

She was well aware of the infinite possibility of cinema, and her idea to <a href="https://www.lofficielmalaysia.com/fashion-week/6-things-to-remember-about-chanel-haute-couture-fall-winter-2019-2020">liberate the body and endow it with rhythm</a> took shape as moving pictures became the hub of arts.

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Gabrielle Chanel made her entry into the cinema in 1931 with a Hollywood project Tonight or Never, where Gloria Swanson wears a wardrobe designed by Chanel and a bottle of N&deg;5 perfume slips into the frames. Back in Paris, she collaborated with various directors and designed the costume for the female roles in movies including Marcel Carn&eacute; on&nbsp;Le Quai des Brumes&nbsp;(1938), Jean Renoir on&nbsp;La Marseillaise&nbsp;(1938),&nbsp;The Human Beast&nbsp;(1938) and&nbsp;The Rules of the Game&nbsp;(1939).&nbsp;

During the time of pre-war cinema, Gabrielle Chanel has established her very own code of cinema costume. Every cut and fabric has formed the architecture on a scene and the feminine masculine styles on screens have redefined the way how women dress.&nbsp;

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From the golden age of Hollywood to the French New Wave, explore Gabrielle Chanel&#39;s legacy of cinema in the chapter 28 of Inside Chanel:&nbsp;

&nbsp;

<iframe frameborder="0" height="535px" scrolling="no" src="https://www.youtube.com/embed/VT3LM5P-C1M" width="850px"></iframe>

Visit <a href="https://inside.chanel.com/en/gabrielle-chanel-and-cinema" target="_blank">chanel.com</a>&nbsp;to find out discover more chapters of the Inside Chanel series.

Inside Chanel: Gabrielle Chanel at the heart of cinema creation

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