The FitFlop x Song Hye Kyo collection is here
On set in Seoul, FitFlop’s Asia brand ambassador Song Hye Kyo reveals her favourite styles from the collection.
When it comes to comfort and functional footwear, FitFlop is always the name that comes to mind. Now, stepping into a new era of redefining ergonomic footwear, FitFlop announces actor and style icon Song Hye Kyo as its brand ambassador for Asia.
“We are extremely excited to have Song Hye Kyo as our brand ambassador for our Asia region,” says Gianni Georgiades, the Chief Executive Officer of FitFlop. He continues, appreciating her style and influence: “Song Hye Kyo is a household name in Korea and is one of Asia’s biggest Hallyu stars. Known for her enduring beauty and impeccable style, our partnership with Song will accelerate FitFlop’s brand recognition in Asia, introducing us to new audiences and providing a gateway to showcase the profound benefits of our products to the next generation of ambitious, smart consumers.”
The partnership also launches the exclusive FitFlop X Song Hye Kyo collection, designed for the modern, on-the-go wardrobe. Featuring a line-up of ergonomic designs, the collection arrives in a palette of soft pastels with pops of pink, white, and maroon to capture the star’s effortless, chic flair. And thanks to FitFlop's renowned biomechanical engineering, each pair promises body alignment support and unparalleled comfort throughout the wear
“The moment I slipped on that first pair, I was amazed by the unparalleled comfort and support,” shares Song Hye Kyo on FitFlop’s feel-good everyday design. “I am enjoying FitFlop’s perfect balance of cushioning and stability. These are very comfortable even after hours of wear.”
On set in Seoul, Song Hye Kyo reveals a curation of her favourite styles from the line-up, scroll down to discover more:
SURFF SANDALS
Equipped with FitFlop’s ultra-comfortable Microwobbleboard™ midsole, the SURFF Sandals effortlessly walk you from country to city, office to gym. The contrasting stitching and two-tone uppers are completed with multi-adjustable touch straps for custom fit and easy on/off.
GENFF MULES
The GenFF Mules showcase a clean, minimalist take on FitFlop’s Microwobbleboard™ midsole, elevated by one-piece leather uppers and brushed-metal buckles. The curved toplines are designed for both easy movement and a casual-to-refined look.
GENFF SANDALS
Be it a long day in the city or a laid-back weekend, the GenFF Sandals are the perfect companion to keep you feeling and looking your best. With butter-soft nappa leather straps and directional chunky soles featuring FitFlop’s ultra-cushioning Microwobbleboard™ tech, the design offers ultimate 360° comfort.
Visit fitflop.com.my to discover more.
