Crystal Couture: Ariana Grande transforms in Swarovski Spring/Summer 2025
Ariana Grande returns for Swarovski’s Spring/Summer 2025 campaign, celebrating transformation, bold crystal jewellery, and 130 years of iconic style.
In a luminous celebration of reinvention, Ariana Grande returns as the star of Swarovski’s Spring/Summer 2025 campaign—and this time, she’s stepping into a “Mathemagical” dreamworld. A vision of prismatic elegance, the global pop phenomenon and Swarovski Brand Ambassador channels the spirit of transformation in a campaign that fuses crystal couture with unapologetic self-expression.
Titled Metamorphosis, the campaign marks both Ariana’s third collaboration with the House and Swarovski’s 130th anniversary—a milestone reimagined with colour, creativity, and crystalline clarity. Under the brilliant eye of Global Creative Director Giovanna Engelbert, this season’s narrative celebrates the alchemy of light and style, with jewellery that doesn’t just accessorize—it awakens.
Shot by the iconic Mert and Marcus, Ariana shimmers in a kaleidoscope of hues, styled in silhouettes that nod to the graphic glamour of the 1960s, all while anchoring the present. “This campaign felt truly uplifting and joyful,” she shares. “I loved exploring the idea of transformation through such radiant pieces.”
Engelbert elaborates, “I’m intensely drawn to pop culture and the role of jewellery within it. Ariana embodies a new kind of jewellery culture—fresh, sharp, and joyfully high-impact.”
At the heart of the Swarovski Spring-Summer 2025 collection are the House’s iconic families, reimagined for a new era. Millenia debuts in a fresh lilac shade, Idyllia blossoms with whimsical romance, Dulcis channels candy-coated surrealism, and Chroma offers a masterclass in sculptural modernity.
More than a campaign, this is a technicolour ode to evolution—where crystal jewellery becomes a conduit for self-expression, and every sparkle tells a story. In Ariana’s hands, Swarovski’s Metamorphosis collection doesn’t just shine—it soars.
