The Maison imbues its iconic creation with an irresistibly icy brilliance.

Back and better after a long hiatus, Chopard&rsquo;s audacious Ice Cube watch has unveiled new editions that emanate a fresh modernity like the original did nearly 30 years ago. This iconic watch design expanded the Maison&rsquo;s creative horizons and visual language beyond the soft curves of its earlier designs, such as Happy Diamonds. It also paved the way for a jewellery collection that has thrived as one of the Maison&rsquo;s most beloved.

&ldquo;The Ice Cube watch has long embodied Chopard&rsquo;s bold attitude, defying preconceived notions of design with its new geometric precision and modern elegance. We decided to bring it back today to recognise and celebrate its timeless freshness and innovative spirit. This re-edition in ethical gold is the ideal balance of innovation and tradition,&rdquo; says Caroline Scheufele, Chopard&rsquo;s Co-President and Artistic Director.

Launched by Chopard in the late 1990s, the Ice Cube watch was a trailblazer, redefining the concept of jewellery watches. Featuring cleverly assembled Asscher-cut diamonds, the watch&rsquo;s dial and bezel mirror the geometry of ice cubes, requiring Chopard&rsquo;s expert artisans to level up and push the boundaries of their diamond-setting techniques. Personally overseen by Scheufele, the new iterations are proudly updated with ethical gold, used in the production of all Chopard watches and jewellery since 2018.
For an ultra-luxurious take, the first Ice Cube watch in the capsule is a dazzling secret watch, evoking a cascade of ice cubes dipped in gold and diamonds that seem to have naturally crystallised. Responsible for this high jewellery and watchmaking masterpiece is Chopard&rsquo;s Designer Artisan, Coralie, who has successfully reproduced the original design, applying it to diverse creations from the Haute Joaillerie workshops, including a choker, cuff bracelet, secret watch and a faithful redux of the first watch model.

The second Ice Cube watch reiteration is anchored by a 25mm case &mdash; a replica of the launch model from 1999, now displayed at the Chopard Museum in Geneva. Wholly paved with Asscher-cut diamonds, it emanates the crystalline, frosty texture defined by its sought-after original. Each facet exudes the geometric purity of cubes, enhanced by strategically placed diamonds echoing the cubic pattern. Showcasing an all-diamond bezel and a dial with vivid blued hands that contrast strikingly against the icy background, the wristwatch is complemented with an elegant alligator leather strap.

Chopard revisits its Ice Cube watch, 30 years after its debut

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