Embellishing anew the Maison&rsquo;s iconic jewellery creation.

Almost six decades ago in 1966, FRED debuted its first Force 10 creation, infused with founder Fred Samuel and his family&rsquo;s love for the sea and sailing. &ldquo;One day, my eldest son had the funny idea of braiding sailing cables, fixed at both ends with rivets, to create a bracelet that he gave to his wife. For her birthday, he reimagined the same design with a gold clasp in the shape of a marine carabiner. To enhance its value, he added links along the bracelet,&rdquo; the French jeweller&rsquo;s website recounts the origins of Force 10.
As one of the Maison&rsquo;s emblems, Force 10 transcends the status of a jewel with its embodiment of courage, perseverance and self-confidence. Timeless and modern with an interchangeable quality, it boasts a unisex aesthetic expressed at the intersection of a braided steel sailing cable and a gold buckle. The unexpected encounter between two materials of polar opposites presents an avant-garde vision that is both effortless and bejewelled, enhanced with the attributes of versatility and colour.

A new development for the FRED symbol, epitomising the determination and audacity of the wearers who are heroes of their own lives, sees the ultra-precious Force 10 XL bracelet unveiling the exclusive FRED Hero Cut diamond. This High Jewellery piece, showcasing a 2.08-carat diamond in the heart of a fully paved white gold buckle, radiates the beautiful light of The Sunshine Jeweller as well as channels the limitless inner strength of the wearer.
Born in 2022 and exclusive to FRED, the Hero Cut&rsquo;s sharp silhouette echoes the outlines of a boat&rsquo;s sails besides evoking a shield. Recognised and certified by the Gemological Institute of America, its brilliance shines through 36 facets, nodding to 1936, the year the Maison was founded. The FRED Hero Cut gemstone, taking six months of research to perfect to ensure its absolute clarity is untainted by shadows, uniquely elevates the interchangeable buckle of the Force 10 XL bracelet that is equal parts powerful and precious.

Big on the bling with the FRED Force 10 XL bracelet

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