Gucci raises the bar for its timepieces with the launch of Grip, accompanied
by updates of the G-Timeless and G-Timeless Contemporary lines.

If you are in favour of the Alessandro Michele-led fashion&nbsp;renaissance at Gucci, then it is very likely that the current trove&nbsp;of Gucci watches would hit the sweet spot for you.&nbsp; 
 
Founded in Florence in 1921, the Italian luxury fashion label&nbsp;began designing, developing and manufacturing watches in the&nbsp;early &rsquo;70s to create the world&rsquo;s first &ldquo;fashion&rdquo; watches. Gucci&nbsp;watches have always been Swiss-made, holding sway for their&nbsp;innovative design, quality and craftsmanship.

Above all, they&nbsp;are sought after for a unique and creative mix of traditional&nbsp;elegance and contemporary spirit, wrapped irresistibly around iconic House emblems.

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At Baselworld 2019, Gucci Timepieces and Jewelry made a&nbsp;splash with not one but two stands in the main hall dedicated&nbsp;to its myriad of novelties. One of the stands, a glass-encased&nbsp;conservatory replete with eclectic furnishings and a mini&nbsp;garden, housed a multitude of displays featuring the star&nbsp;timepiece called &ldquo;Grip&rdquo;. Inspired by the skateboarding culture,&nbsp;the timepiece&rsquo;s snug fit around the wrist references how&nbsp;trainers stick to a skateboard&rsquo;s grip tape.

Unisex and androgynous, the Michele-designed watch follows&nbsp;from the gender-fluid universe of the creative director&rsquo;s&nbsp;reimaginings of Gucci. Its sui generis, quirky design and clean&nbsp;lines&mdash;a rounded square case displaying a trio of windows with&nbsp;white rotating disks to indicate the hour, minute and date in&nbsp;a&nbsp;top-to-bottom sequence&mdash;gives it a strong vintage appeal.

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GUCCI GRIP

The quartz-powered Gucci Grip has four variants in 35 mm and 38 mm:&nbsp;yellow gold PVD case and bracelet; steel case and bracelet;&nbsp;yellow gold PVD case with bordeaux calf leather strap; and&nbsp;steel case with green calf leather bracelet. While the full-metal&nbsp;ones are engraved with Gucci&rsquo;s signature&nbsp;interlocking G logos&nbsp;on the case and bracelet, the leather versions feature a simple&nbsp;&ldquo;GUCCI&rdquo; engraving on the dial&rsquo;s bottom right-hand corner.

Offered with a sheer variety of sophisticated strap options&nbsp;in leather type and colour, the Grip is infinitely versatile,&nbsp;straddling the realm of a fashion accessory and timepiece with&nbsp;its audacious and unexpected details.

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GUCCI G-TIMELESS AUTOMATIC&nbsp;

Giving this year&rsquo;s G-Timeless a new spin are eight striking new&nbsp;editions, making an entrance with stone dials embellished with&nbsp;bees&mdash;a House signature&mdash;as hour markers and a decorative&nbsp;motif. For a luxurious take, the three 38-mm variations come with&nbsp;an 18k yellow gold case, alongside black onyx, brown tiger eye&nbsp;and green malachite stone dials partnered with black alligator,&nbsp;brown lizard, and precious skin with printed pattern straps&nbsp;respectively.

The next two 38-mm G-Timeless models are mixed-metal&nbsp;versions with steel cases and lapiz stone dials, finished&nbsp;with a steel-and-gold buckle and a blue lizard strap for one, while&nbsp;the other is adorned with an 18k yellow gold and steel bracelet.

Simple and classic, the G-Timeless with a steel case and&nbsp;bracelet, and a black onyx stone dial are available in 38-mm and&nbsp;42-mm cases. Last is a 42-mm steel case rendition paired with&nbsp;a black onyx stone dial and shanghai calf leather strap with a&nbsp;steel buckle. Showcasing their Sellita automatic movement,&nbsp;all eight watches feature transparent case backs with anti-reflective&nbsp;sapphire crystal, while their adjustable buckles are&nbsp;tamped with the interlocking G motif.

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GUCCI G-TIMELESS CONTEMPORARY

The more flamboyant G-Timeless Contemporary line with&nbsp;its proliferation of Gucci-isms gives us two quartz models,&nbsp;displaying seamlessness from dial to strap, on top of a&nbsp;revolutionary printed mesh technique. The first is a 38-mm&nbsp;all-steel creation: case, mesh-pattern dial and mesh bracelet,&nbsp;imprinted with a Gucci Kingsnake visual, sleekly slithering from&nbsp;dial to bracelet.

The other 42-mm edition is a shout-out to the&nbsp;brand&rsquo;s enduring green-red-green graphic Web pattern running&nbsp;in linear fashion from dial to bracelet.

As Gucci Timepieces and Jewelry president and CEO Piero&nbsp;Braga says, &ldquo;Gucci creates fashion watches that are different&nbsp;from anything else you will see in the industry. Our timepieces&nbsp;bring together a unique combination of Italian creativity, Swiss&nbsp;watchmaking and Gucci DNA. They are bold and distinctive,&nbsp;and designed to encourage self-expression.&rdquo;

Not only are&nbsp;gender codes and other social mores being blurred, but the fashion and horology worlds at Gucci are also now walking in unison more&nbsp;than ever before.

New Sensation: Gucci unveils new watch collections at Baselworld 2019

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