Chanel lays first brick for the house of Métiers d’Art
After funding €25 million (equivalent to approx. RM120 million) for Grand Palais' renovation and restoration, Chanel is erecting a new site dedicated to its Métiers d’Art.
And this momentous project is commissioned to French architect Rudy Ricciotti, the mastermind behind MuCEM in Marseille, the Department of Islamic Arts at the Louvre and more.
Known as the pioneer of concrete, Mr Ricciotti evokes the tender, lyrical and unexpected grace of the sturdy material and his works that seamlessly integrate nature and architecture into a magnificent landscape defines art and beauty in a way that is parallel to the exquisite craftsmanship at Chanel Métiers d’Art.
“The philosophy behind this project destined for the Chanel Métiers d'Art is founded on a narrative, that of the relationship between the technical and scholarly complexity of fashion’s craftsmen, their remarkable virtuosity in the service of creation and beauty, and the extreme technological nature of my constructions. It is a mutual eulogy to complexity – that of a building set to achieve an unparalleled level – and of the relationship to knowledge.”
– Rudy Ricciotti
Due to be completed in 2020, the project stands amidst the 19th arrondissement in Paris and the commune of Aubervilliers, covering an area of 9000 square-metre whilst the edifice spreads a surface of 25,500 square metre with five floors and two basements.
Dedicated to haute couture, creativity and art, the new headquarter of Chanel Métiers d’Art is gathering together all the artisans under the wing of Paraffection company and to create even striking sparks of the collision between different Couture Ateliers.
Swipe the gallery to check out more pictures at the brick laying ceremony of Chanel Métiers d’art:
