Gucci CHIME enters a new decade with special video documentary
Marking its 10th anniversary, Gucci CHIME presents its latest campaign to convene, unite, and strengthen the voices speaking out for gender equality.
Founded by Gucci, together with co-founders Beyoncé Knowles-Carter and Salma Hayek Pinault in 2013, Gucci CHIME has always championed the fight to advance gender equality on a global scale.
And this 2023, it marks the 10th year of the foundation and to honour a decade of impact, Gucci reached out to Gucci CHIME Advisory Board member, collaborator, and Academy Award-winning director Sharmeen Obaid Chinoy to lens a 35-video strong series to convene, unite, and strengthen the voices speaking out for gender equality, continuing its mission for a better future.
Featuring a cast of celebrities including Salma Hayek Pinault, Halle Berry, John Legend, Alia Bhatt, Ayaka Miyoshi, Serena Williams, Jodie Turner-Smith, Julia Roberts, Idris Elba and more, the latest campaign are punctuated with personal anecdotes from the participants on their life experiences and hopes for the future
“While there have been some great advances in gender equality since we founded Chime 10 years ago, there is still a lot of work to be done. It has been incredible for me to have the opportunity to meet people around the world and see firsthand the impact the campaign has had on so many lives. I’m overwhelmed and inspired by how many people want to participate in the change, and I feel very hopeful for the future. It’s really a fight worth having, now, more than ever."
Gucci CHIME co-founder Salma Hayek Pinault.
To date, Gucci CHIME has raised over 21.5 million USD raised to support gender equality projects and advocacy in 92 countries. This reflects over 500 projects created in partnership with 185 non-profit partners to inspire and give better chances to women and girls around the world.
Discover more and support the cause now on www.equilibrium.gucci.com.
