Heart Media Group announces a strategic investment with LUXIFY
LUXIFY is an online marketplace with a global reach which connects affluent buyers and established luxury dealers. From supercars to yachts, luxury watches, handbags, rare antiques, LUXIFY offers one of the Internet's largest collections of luxury products and experiences for sale with an inventory worth more than US$ 160 billion.
With Heart Media Group’s presence in several key Asian markets and a global footprint with LUXUO.com on the luxury online sphere, LUXIFY is set to further strengthen its positions across Asia and globally.
“This is a substantial turning point for us as we welcome Heart Media as a shareholder and strategic partner. The synergies with Heart Media are clear and this investment validates the strong growth LUXIFY has enjoyed over the past 5 years. This partnership will add great value to our dealers by providing a whole new affluent audience for their products.” - Alexis Zirah, CEO of LUXIFY
This investment in LUXIFY further enlarges the digital portfolio of Heart Media Group and CEO of Heart Media Group, Olivier Burlot says, “The strategic partnership and investment in LUXIFY is an important step for Heart Media. We look forward to exploring all possible synergies between LUXIFY and our Group. Through our premier events, online presence and database of affluent consumers, we are fully confident that we will further strengthen LUXIFY’s first-mover advantage as the leading global luxury marketplace”.
Heart Media’s strategic partnership with LUXIFY is a reflection of digital’s increasingly pivotal role in informing and educating consumers as well as providing access to direct purchases.
