Chanel’s new It-Bag is Jennie and Dua Lipa-approved — need we say more?
Following their viral success with Handlebars, Jennie and Dua Lipa reunite for a stunning Chanel campaign.
Chanel’s latest handbag campaign for 2025 brings together two global fashion icons: Jennie of BLACKPINK and Dua Lipa. The brand’s newly unveiled Chanel 25 handbag blends timeless elegance with real-world practicality—and its campaign, led by two of the biggest names in music and fashion, is already turning heads.
Jennie, a Chanel ambassador since 2017 and long dubbed “Human Chanel”, returns to the House’s spotlight just as her solo career hits new heights. Hot off the release of her album, Ruby, and a buzzy collaboration with Dua Lipa on the track, Handlebars, the K-pop superstar now stars alongside Dua in a campaign that signals both style and staying power.
“The Chanel 25 handbag symbolizes freedom of movement. It adapts to my various situations and lifestyles… It’s so practical and essential for travelling abroad and for work.”
- Jennie.
Designed with modern movement in mind, the Chanel 25 bag reimagines iconic Chanel elements for today’s fast-paced lifestyle. It features the House’s signature quilted leather, interlaced chain straps, and ultra-functional side pockets, all wrapped in a chic, slouchy silhouette. The bag is named for its 2025 release year, continuing a naming tradition established with the Chanel 19 and Chanel 22.
From crossbody to hand-carry, the Chanel 25 is built for versatility. Available in classic black, denim, and bold seasonal hues, it's the ultimate blend of polish and practicality. Whether you’re running between meetings or boarding a long-haul flight, this is the bag that works as hard—and travels as well—as you do.
For fashion-forward shoppers searching for the best designer handbags for everyday use, the Chanel 25 makes a strong case and it's already being touted as one of the top luxury bags to invest in for 2025.
Dua Lipa, who joined the campaign earlier, echoed Jennie’s thoughts, calling the bag “perfect for everyday life.” With her globe-trotting schedule and bold, trend-setting wardrobe, Dua embodies the effortless sophistication the Chanel 25 is made for.
As Jennie continues to expand her solo ventures—and tease a potential BLACKPINK world tour later this year—her enduring relationship with Chanel proves she’s more than a muse. She’s a movement.
Go behind the scenes with Jennie and Dua Lipa to their campaign shoot:
