Salvatore Ferragamo presents Unexpected Florence
Directed by Italian filmmaker Marescotti Ruspoli, starring Maria Vera Ratti, the Unexpected Florence campaign is an ode from Salvatore Ferragamo to Florence, the motherland of Ferragamo, romance, art and Renaissance.
The new series is dedicated to six historical hidden gems in Florence, honouring the signature models and creations by Mr Ferragamo himself to the influential women of that time.
Through Ruspoli's keen yet graceful of vision and series of dialogues between shapes and colours, textures and atmospheres, we recount the heritage of Florence as well as the timeless beauty of the 91-year-old Italian house.
(Scroll down and swipe the galleries to take a glimpse of the six destinations of Unexpected Florence: )
Numeroventi Design Residency
The round tip pump made in 1954 together with a clutch bag at Numeroventi Design Residency, a living and working space for travelling artists just a few steps from the Duomo.
Villa Bardini
A 1941 triangular patchwork shoe at the romantic Italian Renaissance garden of Villa Bardini.
Teatro della Pergola
At the centuries-old opera house Teatro della Pergola, the world-renowned bejewelled satin sandal crafted in 1938 for Indira Devi, the Maharani of Cooch Behar.
Galleria Romanelli
A 1925 floral adorned heels at Galleria Romanelli, the prestigious sculpture studio that has been working for over a century.
Villa Corsini al Prato
The sophisticated ostrich top handle bag at Villa Corsini al Prato.
Aquaflor
The court shoe designed for Marilyn Monroe during 1959 in Aquaflor, the cradle of world's rarest perfumes.
To find out more about Unexpected Florence, visit www.ferragamo.com.
