Xiaomi x Swarovski, a collaboration where "Style Meets Technology"
Time to own your style with the limited edition offering of Xiaomi 11 Lite 5G NE, which comes in a limited edition box design with an iconic Swarovski pendant.
A jewellery maker known for sparking joy in style, Swarovski returns with a unique partnership with Xiaomi to create a limited edition offering of the new Xiaomi 11 Lite 5G NE.
This fresh new collaboration will see Xiaomi creating a limited edition box design to accompany the iconic Swarovski pendant as a premium gift set.
Crossing the boundary between style and technology, Xiaomi aims to reach out to more than just the tech-savvy. This bold attempt explores the new opportunities with Swarovski, especially within the lifestyle and fashion community, bringing the ‘style meets technology’ synergy to everyone.
Working together on the vision of creating the best version of ourselves by ‘Owning Your Style’, this premium gift box, named "Discover Lite with Swarovski", truly reflects the spirit and values of both brands.
In this fast-paced digital era, where smartphones have become more than just a gadget companion, having a sleek design that packs a strong fashion statement is also a must as we strive to truly express our own unique style and stand out as an individual.
That leads to the birth of the Xiaomi 11 Lite 5G NE, the new flagship device of Xiaomi that makes history as the slimmest and lightest 5G smartphone ever created by Xiaomi. With its feather-weight, sleek and elegant design, the smartphone's design philosophy truly synergises and matches Swarovski's own passion for innovation and craftsmanship.
With the dynamic design, Xiaomi further elevates the style choices of the phone with four unique colour choices — Truffle Black, Bubblegum Blue, Peach Pink and Snowflake White — that also inspired the creative process of designing the limited edition box with Swarovski.
The result is an elegant packaging design that embodies the spirit of the two brands that combines fashion and technology effortlessly as one unique entity.
Within each box, you will find an elegant Swarovski necklace, featuring the iconic swan motif, in a beautifully embellished gradation of blue crystals that reflect the spirit and vision of both brands.
On the collaboration, Lars Schmidt, Swarovski Managing Director of Southeast Asia and India, says, "Both Swarovski and Xiaomi are dedicated to creating a wondrous world of craftsmanship at the forefront of the latest fashion and technology trends. Our partnership aims to bring a ‘Style Meets Technology’ collaboration for all customers."
More than just a simple style statement, the Xiaomi 11 Lite 5G NE is packed with the latest technology and innovation that will keep you set for all your daily activities.
From its amazing visual performance through its 6.55” AMOLED screen to the powerful tri-rear camera setup with amazing low-light capabilities and ultra-wide-angle options, all your tech needs will be answered completely.
And with the festive season looming around the corner, this will make the perfect gift for yourself or your loved ones.
After all, what's better than a gift that can capture all your joyous moments during the holidays and you can do it in style!
The ‘Discover Lite with Swarovski’ premium gift set is priced at RM 1,399 for the 8GB+128GB version and RM 1,599 for the 8GB+256GB version of the Xiaomi 11 Lite 5G NE respectively.
This Xiaomi and Swarovski collaboration is available exclusively in-store at all Xiaomi stores nationwide.
Find your nearest Xiaomi Store now at buy.mi.com/my/service/wheretobuy.
