The avant-garde British makeup artist gives us some insight on what’s in store for the brand and more.

A veteran in the beauty scene, Isamaya Ffrench is responsible for some of the most extravagant yet eccentric looks in the industry including Rihanna&rsquo;s iconic skinny brow look for the 2018 cover of British Vogue.

And today, the British makeup visionary has landed herself in an exciting new gig as Burberry Beauty&rsquo;s Global Beauty Director. Ahead of her appointment, we spoke to Isamaya in an exclusive interview on her plans for the brand.

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What can Burberry fans look forward to from your role as the brand&#39;s new Global Beauty Director?

I love Burberry&#39;s modern, classic, yet edgy vibe. It&#39;s become an incredibly sexy, contemporary brand. It manages to fall on the cusp of edgy and chic perfectly &ndash; and I would like to do that with the beauty side of Burberry. &nbsp;I&#39;ve always admired Riccardo &ndash; even before his time at Burberry - and his creative point of view so to be guided by someone like that feels very exciting.

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You are known as the industry&#39;s most daring makeup artist, how will your offbeat approach to makeup be translated into Burberry&#39;s code of beauty?

Every brand is different so it&#39;s about understanding the brands philosophy and working towards that &ndash; whether it is with products, communication or education around the makeup. Burberry is definitely future oriented and modern. I want to make women feel empowered, confident and good about themselves and makeup can absolutely help do that. Burberry is for everyone and I want to work on products that perform and make you feel good.

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Apart from sharing the same British origin, what are the other qualities Burberry possess that resonated with you?

Burberry is quintessentially British, chic, elegant and modern and I love that it&rsquo;s beginning to feel a bit modern and edgy. I love that there is a duality to the brand which I can totally relate to. At the same time, it is still an English heritage brand and as I&#39;m about as English as it gets!

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What are your three favourite products from Burberry?

My favorite at the moment are the Essential Glow Palette featuring two shades to meet the needs of all skin tones; the Lip Velvet Crush in Cinnamon No.25 as it fits every skin tone and comes with a convenient application; and the Burberry Cat Eyeliner which is great for pulling off different eye looks

Visit <a href="https://my.burberry.com/make-up/">burberry.com</a> to find out more.

Beauty talk with Burberry’s new Global Beauty Director, Isamaya Ffrench

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