Finally, Lady Gaga is putting out a full-blown cosmetics venture to satisfy our monstrous needs.

After months of teasers, our very own Mother Monster aka Lady Gaga has finally debuted her latest venture, a beauty line called &ldquo;Haus Laboratories&rdquo;.&nbsp;

To&nbsp;kickstart her venture, she released an aptly directed&nbsp;Gaga-esque promo clip, with the songstress clad in a skin-tight latex bodysuit and ornate liner laced around her eyes like a mask. The video also featured a diverse cast of models, glimmering in thick coats of glitter eyeshadow, slick high-pigmented lip gloss, and a mix of leather-punk-meets-androgynous formalwear.&nbsp;

&ldquo;The last thing the world needs is another beauty brand,&rdquo; Gaga states in the video&rsquo;s opening. &ldquo;But that&rsquo;s too bad.&rdquo;

Watch the video here:

HAUS LABORATORIES

Gaga isn&rsquo;t the first pop star to expand her sphere into cosmetics. Rihanna&rsquo;s makeup and beauty line &ldquo;Fenty&rdquo; made waves in 2017 for its wide range of skin tones, filling a gap in an otherwise eurocentric market, and Kylie Minogue recently revealed <a href="https://www.lofficielusa.com/beauty/kylie-minogue-makeup-kylie-jenner-2019" target="_blank">her own brand</a>, &ldquo;Kylie&rdquo; (which might be a possible snub to Kylie Jenner).

So far, the promotional material behind Haus Laboratories&nbsp;has been praised for the natural look of the images, free from any obvious Photoshop or Facetune. Accompanying the video, which Gaga <a href="https://www.instagram.com/p/BztJCjhFepR/?utm_source=ig_web_copy_link" target="_blank">premiered on Instagram</a>, is the hashtag <a href="https://www.instagram.com/explore/tags/battleforyourlife/">#BATTLEFORYOURLIFE</a>&nbsp;&ndash; which might be&nbsp;a nod to the pre-order opening on 15th July 2019, which will no doubt be a bloodbath.

The tagline is&nbsp;&ldquo;OUR HAUS. YOUR RULES.&rdquo;

1562749382614237-maxresdefault.jpg

Haus Laboratories is also the first beauty brand to partner exclusively with Amazon for its initial launch. In an interview with <a href="https://www.businessoffashion.com/articles/bof-exclusive/lady-gaga-haus-laboratories-beauty-brand-details?utm_campaign=later-linkinbio-bof&amp;utm_content=later-2713549&amp;utm_medium=social&amp;utm_source=instagram" target="_blank">Business of Fashion,</a> Gaga insisted that the retailer was the only option that encouraged her creative free rein and message of self-acceptance.&nbsp;

&ldquo;There are companies that see me and what I stand for and the way that I view the world, and if it&rsquo;s not perfectly in line with what they do...they&rsquo;ll be like, &lsquo;Can you just change half of the equation?&rsquo;&rdquo; Gaga told BoF.com.

&ldquo;The answer is no.&rdquo;

Haus Lab&rsquo;s <a href="https://www.hauslabs.com/" target="_blank">website</a> currently hosts a countdown until the pre-order officially opens, and an email sign-up to &ldquo;be the first to know.&rdquo;

Sweeping eyeliner wings and metallic pigments are only a few days away as pre-orders will start on 15th July 2019. Get your paws ready, Little Monsters!&nbsp;

Discover more on&nbsp;<a href="http://www.hauslabs.com">www.hauslabs.com</a>.

Get your paws up for Haus Laboratoties by Lady Gaga

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