4 homegrown Malaysian beauty brands that you need to try right now
The local beauty scene of late is absolutely thriving as fervent Malaysian entrepreneurs step up with home-grown delights that offer quality yet affordable alternative solutions to their international counterparts. From Root Remedies to Claire Organics, local beauty labels are stars that shine as bright as international labels.
So the next time you need to stock up on skincare essentials, why not add the products of these four Malaysian labels into your cart instead?
Scroll down to see our four latest homegrown beauty obsession now:
THE MINERAW
A name that is a combination of the words ‘minerals’ and ‘raw’, this Kuala Lumpur-based skincare brand (@themineraw) is the brainchild of Jidienne Ibañez. Determined to debunk the need of an elaborate skincare regimen, Ibañez promotes one that’s drastically scaled back and touches on only the bare necessities.
Positive reactions from friends and family about the founder’s own transformed and glowing complexion courtesy of her four crafted potions—Glow Serum, Toner, Purify and Honey Glow—gave her the assurance she needed to bring The Mineraw into action.
The brand has you covered for a simplified yet complete routine, offering all things vegan and cruelty-free ranging from cleansers to scrubs and sunblocks which are all manufactured in small batches with sustainability in mind. This means using consciously sourced raw ingredients complemented by recyclable packaging.
What to get?
Glow Serum Face Oil. An oil-based serum that penetrates deep into the skin to retain moisture, reduce inflammation and impart a dewy glow without the greasy residue.
ROOT REMEDIES
What started out as a six-month natural skincare project for Sian Chiew soon evolved into a full-fledged business that is now known as Root Remedies (@rootremedies). When commercial products in the market failed to nurse her problem skin back to health, she began rigorously testing formulas and cooking up her own skin-loving concoctions from scratch.
This involved the traditional extraction method of oil infusion—a tedious process of soaking locally sourced raw ingredients in oil for a long period of time to retain its natural nutrients and scent.
The result, when combined with her penchant for all things minimalist, is an exceptional cruelty-free skincare line packed in clear brown bottles that not only remedy all skin types from within but also provide support for our Malaysian suppliers whose locally grown produce is featured throughout the range.
What to get?
Tamanu Pure Oil. Apply three to five drops of this nourishing and fast-absorbing oil sourced from Polynesia for visibly reduced stretch marks, scars and blemishes.
KAYMAN BEAUTY
A brand worth adding to your skincare arsenal especially if you are looking to introduce the use of activated charcoal into your daily cleansing.
Established in 2017, Kayman Beauty (@kaymanbeautyhq) is a true labour of belief and determination which had Nabella Anuar take on the role of dropship agent in selling clothing items and even getting a loan from her grandmother to generate enough revenue to kick-start a skincare enterprise that prioritises the well- being of the skin and not just its appearance.
Throughout its three-year of operations, it has launched a total of five products including the best-selling Rosa Glow Treatment Essence and CoalFace Soap—all formulated by Nabella with the assistance of cosmetic chemists to ensure their efficacy and safety.
The brand has since garnered an impressive estimate of 87,000 and 35,000 followers on Instagram and Twitter respectively.
What to get?
CoalFace Soap. This low-pH bar soap is a combination of activated charcoal and honey, both working together to combat acne-causing bacteria, absorb excess oil and nourish the skin.
CLAIRE ORGANICS
If you are a mother yourself, you should be able to relate to Louise Chu’s maternal instinct of yearning only the best for her child. Not wanting to expose her newborn to the harmful chemicals that may be found in conventional skincare offerings, she was motivated to curate her own natural personal care products – Claire Organics (@claireorganics).
This includes learning to make her first bar soaps from breast milk which she then shared with close friends and family members. When encouraging feedback with many claiming the soap had eased their skin problems, she eventually channelled her passion into starting a brand named after her daughter Claire which carries the meaning “clean and pure” in French.
Today, Claire Organics offers a diverse line of handcrafted soaps and skincare items formulated using natural remedies and quality ingredients with nourishing and healing properties.
What to get?
Soother Healing Balm. The widely acclaimed solution especially for those suffering from eczema, thanks to its blend of pure essential oil, hydrating avocado oil and nourishing shea butter.
