Pure Rose, L'Heure Osée, and Oud & Pink: An olfactory class of three acts that dares you to be fresh, lively, wild and avant-garde.

Roses in perfumes are aplenty and so are stories surrounding the beautifully fragrant rose water, but none touches on its daring nature. Mathilde Laurent is here to change that.

As the nose behind Cartier&rsquo;s fragrances, she rejects the archetype of the rose&mdash;an emblem of femininity that withers before it blooms&mdash;and seeks to sever it from its stereotypical associations with a bold high perfumery capsule titled I Only Love Wild Roses to commemorate its true beauty and freedom.

Through three different eau de parfums, the Cartier roses are portrayed as neither meek nor submissive as they proudly flaunt their thorns and defy expectations. They include the fully naked Pure Rose and the punkish L&rsquo;Heure Os&eacute;e.

The unexpected star scent here, however, is the Oud and Pink. Described as &ldquo;a rose for women who wear men&rsquo;s fragrance&rdquo;, its audacious bouquet is ideal for unconventional wearers as it toys with gender by fusing the floral and the masculine, the feminine and the rugged.

L’Heure Osée, Les Heures de Parfum Collection

Pure Rose, Les Épures de Parfum Collection

Oud et Pink, Les Heures Voyageuses Collection

Visit <a href="https://www.cartier.com/en-us/collections/fragrances/exceptional-creations.viewall.html">cartier.com</a> to find out more.

More than roses from Cartier High Perfumery

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