Beauty

#TheAtlasOfBeauty: 4 must-have K-beauty brands when shopping in Seoul

From Etude House to The Face Shop, we put together a list of the most sought-after beauty brands from Seoul, Korea – the first destination of our 'The Atlas of Beauty' series.
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We scoured high and low on the streets of the six trendiest cities across the globe to bring you a curated list of cult beauty brands that have acquired a special spot in the bags and cabinets of locals and those abroad.

And for the first chapter of our 'The Atlas of Beauty' series, we explore some fan-favourite K-beauty brands in Seoul, Korea.

 

 

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Etude House

ETUDE HOUSE

One of the most eye-catching cosmetics companies around, Etude House has been putting the fun in makeup since launching itself in 1985 as Korea’s first specialised makeup brand with its affordable selection of user-friendly makeup, skincare and hair accessories with a diverse colour ranges and adorable packaging.

Even its flagship stores are full of whimsy as its interior resembles the perfect dollhouse filled with ornate trinkets of every girl’s dream, in staying true to the brand’s playful spirit.

 

Swipe the gallery to check out our favourite products from Etude House:

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Play 101 Stick Contour Duo New
Precious Mineral BB Cream Moist
Dark Cloud Mask – Poreless
Proof 10 Eye Primer
Blend For Eyes
Shining Powder Cheek Duo #4 Latte Blending Duo
Dear Darling Water Gel Tint
Dear Girls Cute Eyes Maker
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INNISFREE

Originated from the pure island of Jeju, where clean nature and healthy beauty coexist in harmony, Korea’s first natural brand Innisfree is committed to sharing the benefits of nature for healthy beauty.

Customers all over Asia have sworn by its eco-friendly, all-natural products as a skin paradise, made using responsibly sourced, high quality ingredients such as organic green tea and volcanic ash from Jeju Island – the home of the most fertile volcanic soil, clean fresh air and pollution-free water.

 

Swipe the gallery to check out our favourite products from Innisfree:

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Skin Care Intensive Hydrating Serum with Green Tea Seed
Blemish Care Toner with Bija Seed Oil
Vitalizing skin mist with aloe
Pore Clearing Clay Mask with Volcanic Cluster
Youth-enriched Eye Cream with Orchid
Rich Longlashcara
My Palette My Blusher
My Palette My Eyeshadow (matte)
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TONY MOLY

When it comes to introducing a fun spin to its skincare and makeup products, no one does it better than Tony Moly. Its ability to integrate quality with unique and inimitable container designs is what sets the Seoul-born brand apart from the rest. 

We are talking about pore balm in an egg canister and banana hand milk. Even with the items’ quirky appearances, the inside stands out just the same with potent and effective ingredients that work miracles on your skin.

 

Swipe the gallery to check out our favourite products from Tony Moly:

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Delight Tony Tint
Inked Cushion Gel Liner
Naturalth Goat Milk Moisture Essence
Egg Pore Tightening Cooling Pack
Panda's Dream So Cool Eye Stick
Petit Bunny Gloss Bars
The Tea Tree Cleansing Water
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THE FACE SHOP

Another exceptional South Korean global beauty brand that values nature while offering an extensive line of skin-loving products born from botany without breaking the bank.

The Face Shop is a beauty destination where you can find the ideal product for your beauty ritual regardless of your skin type. Enhancing and preserving beauty is like second nature for the brand as it curates both skincare and makeup product using only organic, natural ingredients and eco-friendly packaging.

 

Swipe the gallery to check out our favourite products from The Face Shop:

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Jeju Volcanic Lava Pore Lotion
Color Contour Face Palette
Blush Pop Blusher
Daily Perfumed Hand Cream
The Therapy Firming Booster
Flat Velvet Lipstick

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