The iconic decanter gets a new look for the first time in the history of R&eacute;my&nbsp;Martin XO.

An icon created in 1981, the R&eacute;my&nbsp;Martin XO bottle is an unmistakable silhouette to all premium spirit lovers and now, it has a new look and feel.
Collaborating with leading British product designer Lee Broom, who is known for its lighting and furniture creations, R&eacute;my Martin reveals a new design for its decanter, a first in the history of R&eacute;my Martin XO.

Inspired by R&eacute;my Martin XO's composition of over 400 eaux-de-vie&nbsp;within its golden liquid and the beautiful shapes from icicles, Lee Broom incorporates a distinctive motif by carving hundreds of fine &lsquo;starburst&rsquo; cuts into the indents of the original bottle's solar shape design.&nbsp;
Lee says, "I wanted to convery the opulence of R&eacute;my Martin XO, but also the experience of serving it on ice, which is a beautiful way to taste cognac."

And to celebrate the launch of this unprecedented collection, R&eacute;my Martin also launched an immersive 3D-rendered mobile experience where users can plunge into sensorial journey on ice universe, which includes a special tasting guide.
A perfect harmony between fruity and spicy notes, the R&eacute;my Martin XO is the ultimate symbol of luxury and heritage that can be enjoyed neat on ice or mixed in creative cocktail concoctions including the R&eacute;my Martin Gold Fashioned, a decadent reinterpretation of the Old Fashioned.

Discover more about the collaboration now on <a href="https://www.remymartin.com/collection/xo-lee-broom/">www.remymartin.com</a>.

Designer Lee Broom reimagines the Rémy Martin XO bottle

Tags

Related Articles

Fashion

Enter a new era of Bonia with the La Luna monogram

Fashion

Looking back at 10 most iconic little black dresses on the red carpet

Arts, Culture & Lifestyle

#SamsungUnpacked: Everything important to know about Z Flip 4, Z Fold 4 and more

Recommended posts for you

Fashion

Get warm and cosy with UNIQLO’s Fall/Winter 2024 Knitwear

Fashion

UNIQLO’s Sport Utility Wear elevates your every move

Fashion

A gift guide for the Hermès lover

Fashion

Dior Lady Art #4 has landed in The Starhill KL

Fashion

Here’s what to look out for when you shop at The Starhill KL

Dining

What to feast on at The Starhill Gallery at the New Year's weekend

Arts, Culture & Lifestyle

The Starhill KL is the hub of arts and coffee

Fashion

Ethereal Dreamscape: Venture into a visionary utopia alongside model Acacia