The iconic decanter gets a new look for the first time in the history of R&eacute;my&nbsp;Martin XO.

An icon created in 1981, the R&eacute;my&nbsp;Martin XO bottle is an unmistakable silhouette to all premium spirit lovers and now, it has a new look and feel.
Collaborating with leading British product designer Lee Broom, who is known for its lighting and furniture creations, R&eacute;my Martin reveals a new design for its decanter, a first in the history of R&eacute;my Martin XO.

Inspired by R&eacute;my Martin XO's composition of over 400 eaux-de-vie&nbsp;within its golden liquid and the beautiful shapes from icicles, Lee Broom incorporates a distinctive motif by carving hundreds of fine &lsquo;starburst&rsquo; cuts into the indents of the original bottle's solar shape design.&nbsp;
Lee says, "I wanted to convery the opulence of R&eacute;my Martin XO, but also the experience of serving it on ice, which is a beautiful way to taste cognac."

And to celebrate the launch of this unprecedented collection, R&eacute;my Martin also launched an immersive 3D-rendered mobile experience where users can plunge into sensorial journey on ice universe, which includes a special tasting guide.
A perfect harmony between fruity and spicy notes, the R&eacute;my Martin XO is the ultimate symbol of luxury and heritage that can be enjoyed neat on ice or mixed in creative cocktail concoctions including the R&eacute;my Martin Gold Fashioned, a decadent reinterpretation of the Old Fashioned.

Discover more about the collaboration now on <a href="https://www.remymartin.com/collection/xo-lee-broom/">www.remymartin.com</a>.

Designer Lee Broom reimagines the Rémy Martin XO bottle

Tags

Related Articles

Fashion

Enter a new era of Bonia with the La Luna monogram

Fashion

Looking back at 10 most iconic little black dresses on the red carpet

Arts, Culture & Lifestyle

#SamsungUnpacked: Everything important to know about Z Flip 4, Z Fold 4 and more

Recommended posts for you

Arts, Culture & Lifestyle

LOFF After Hours: Treat yourself to festive menus and holiday stay in KL

Fashion

Greater Heights: Heels that complete your collection

Watches & Jewellery

Gilt Trippin’: Timepieces with exquisite gold embellishments

Personalities

Exclusive: aespa on their love for Chopard, Whiplash comeback and more

Watches & Jewellery

Samsung Galaxy Watch 7: The everyday hero of smartwatches

Fashion

Coach spreads the holiday joy all across Malaysia with immersive pop-ups

Fashion

Byeon Woo-seok joins Cartier as brand ambassador

Fashion

UNIQLO: C Curated Picks by Clare Waight Keller