Designer Lee Broom reimagines the Rémy Martin XO bottle

The iconic decanter gets a new look for the first time in the history of Rémy Martin XO.

An icon created in 1981, the Rémy Martin XO bottle is an unmistakable silhouette to all premium spirit lovers and now, it has a new look and feel.

Collaborating with leading British product designer Lee Broom, who is known for its lighting and furniture creations, Rémy Martin reveals a new design for its decanter, a first in the history of Rémy Martin XO.

Inspired by Rémy Martin XO's composition of over 400 eaux-de-vie within its golden liquid and the beautiful shapes from icicles, Lee Broom incorporates a distinctive motif by carving hundreds of fine ‘starburst’ cuts into the indents of the original bottle's solar shape design.

Lee says, "I wanted to convery the opulence of Rémy Martin XO, but also the experience of serving it on ice, which is a beautiful way to taste cognac."

And to celebrate the launch of this unprecedented collection, Rémy Martin also launched an immersive 3D-rendered mobile experience where users can plunge into sensorial journey on ice universe, which includes a special tasting guide.

A perfect harmony between fruity and spicy notes, the Rémy Martin XO is the ultimate symbol of luxury and heritage that can be enjoyed neat on ice or mixed in creative cocktail concoctions including the Rémy Martin Gold Fashioned, a decadent reinterpretation of the Old Fashioned.