Enter a new era of Bonia with the La Luna monogram
Introducing the new La Luna Monogram to represent the brand’s current vision and values.
In time to celebrate the 48th anniversary, Bonia, a celebrated Malysian fashion and lifestyle brand with remarkable workmanship, revealed a new logo and monogram, named "La Luna".
This new milestone comes after nearly three decades from when the first monogram was introduced and with it, Bonia launches its debut ready-to-wear collection.
Taking inspiration from the moon’s changing phases, along with the house’s heritage, artisanship, and contemporary vision in fashion, the new La Luna monogram incorporates Italian architecture from a heritage discovery tour by its creative team.
The new logo symbolises BONIA’s rebranding journey with a link of cursive lines and intertwining Bs, created from crescent shapes lying against each other to emulate the brand’s heritage and legacy.
To welcome this new beginning, Bonia casts Malaysian artists Scha Alyahya and Dini Schatzmann, along with Indonesian actress Caitlin Halderman in a special campaign lensed by French photographer Antoine Renault.
The theme is to highlight and express the brand’s years of journey through the phases of the moon. With the collection’s star designs including the limited-edition La Luna Sonia Bag, Maris Crossbody Bag, the brand also incorporates its debut ready-to-wear collection.
From pastel tees to fluffy sweaters and sleek monogram shirts, the debut ready-to-wear pieces brings synergy and passion to the much-loved Bonia bags and accessories.
To celebrate the meaningful moment, BONIA launched an exceptional La Luna pop-up at the Mid Valley Megamall Centre Court for guests to experience the La Luna collection.
The space highlights an amazing installation inspired by a space capsule, a personalisation station, and special offers for all visitors.
The Bonia La Luna collection is now available in boutiques nationwide and online.
