Maison Martell taps Wing Shya and Angel Chen to bring its latest campaign to life.

Maison Martell launches &ldquo;Be The Standout Swift&rdquo; Campaign lensed by Wing Shya, starring fashion designer Angel Chen and her creations. The audacious spirit of the swift &ndash; an ultimate embodiment of Martell&nbsp; &ndash; becomes the backbone of the latest campaign film as Martell takes inspiration from Chinese idiom &ldquo;the bird that stands out gets shot down&rdquo; and gives the traditional substance witty twist.

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Developed to reach a new generation, Martell taps Angel Chen, the&nbsp;Shenzhen-born fashion designer who earned her name in the fashion industry with her <a href="https://www.lofficielmalaysia.com/fashion/hm-angel-chen-first-chinese-designer-collab">refreshing approach to oriental beauty</a>. And through the <a href="https://www.lofficielmalaysia.com/fashion/saint-laurent-presents-self-05-by-wong-kar-wai-and-wing-shya">lens of Wing Shya</a>, her audacity to address boundaries and break stereotypes is transcended into a declaration of courage.

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&ldquo;For me, Maison Martell is built on tradition, but also open to the vitality of the contemporary world. This energy is at the core of my inspiration.&rdquo;

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&nbsp;&ndash; Angel Chen.

Meanwhile,&nbsp;Martell Noblige&nbsp;is chosen as the hero product of this campaign for its elegant and cutting-edge spirit. Inside the sophisticated bottle is a divine blend of strength and smoothness, incorporating Martell&rsquo;s energy, intensity and attitude - truly a statement-making cognac.&nbsp;

Visit <a href="https://www.martell.com/en-my/">martell.com</a> to discover more.&nbsp;

Wing Shya directs Maison Martell’s "Be The Standout Swift" campaign

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