Following Marseille, CHANEL will present the Cruise 2025 show in Hong Kong

Hong Kong is always a city that resonates with many luxury brands as a leading fashion hub for Asia and Chanel is no exception as it announces its plans to showcase the Cruise 2025 collection here in November this year.

The collection was presented in Marseille on 2nd May 2024, on the rooftop of the Cité Radieuse residence. Chanel says, "This event marks a long-standing relationship with the city's history as well as celebrating Chanel's attachment to Hong Kong and the vibrancy and modernity of its culture."

"Recently, Chanel's sales in China are showing a strong upward trend," said Bruno Pavlovsky, fashion president and president of Chanel. "Hong Kong will remain a very important commercial hub for the brand." Choosing Hong Kong for the Cruise 2025 stage is not a new market expansion strategy. Previously, CHANEL also held its show in Shenzhen, China.

This announcement also comes at a time when the Hong Kong local government and the Department of Culture, Sports and Tourism are publicly spending and investing in new tourism experiences to attract the attention of international visitors. international. The show will be held on 5th November 2024 later this year.