Set to be unveiled at 6PM on 7th July 2020 (Malaysia time), the couture collection will be presented in a series by Loïc Prigent.

As the fashion world goes digital for its coming collections, Chanel is bringing a series of visual presentations via <a href="https://www.chanel.com/en_WW/fashion/haute-couture/fall-winter-2020-21.html">CHANEL.COM</a>&nbsp;and social media to showcase its Haute Couture Fall/WInter 2020 collection.

And to realise this fantasy, creative director Virginie Viard is working with film director Lo&iuml;c Prigent, known for his works like&nbsp;The Parisienne (2014), Fashion Weekend (2013) and The Day Before (2009).

Ahead of the big unveil at 6 PM on 7th July 2020 (Malaysia time), Chanel has also released several teasers to give us a sneak peek of the collection, where the ateliers at 31 rue Cambon are putting final touches to the silhouettes imagined by Virginie Viard. See it below:

You can get first dibs of the presentation now on <a href="https://www.chanel.com/en_WW/fashion/haute-couture/fall-winter-2020-21.html">www.chanel.com</a> and all Chanel social media accounts.

Loïc Prigent to capture the Chanel Haute Couture Fall/Winter 2020 collection

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