Stuart Vever's love letter to New York is a bold and daring one for Spring 2025
Taking his love for New York City to the next level, creative director Stuart Vevers embraces a laid-back street style, celebrating classic American casual fashion and the core of New York culture.
If there’s one thing Coach knows how to do, it’s capturing the heartbeat of New York City in the most unexpected way—and for Spring/Summer 2025, Stuart Vevers does exactly that. For Spring 2025, the creative director unveiled a collection that’s as effortlessly cool as a late-night stroll through downtown Manhattan, where streetlights glimmer and the energy is electric.
Drawing directly from New York’s raw, unfiltered essence, Vevers infuses the lineup with a rebellious yet refined street style. Skate culture, graffiti, and the city’s unmistakable downtown grit pulse through the collection, while an ode to the ultimate Big Apple souvenir—the iconic "I ♥ NY" T-shirt—makes a statement in multiple iterations. Case in point? Model Ella Emhoff turning tourist-chic into high fashion with an "I ♥ NY" tee styled to perfection with a black leather mini skirt.
Denim, leather, khakis, and cotton took center stage, but these aren’t your standard staples. Frayed edges, raw hems, and intentionally crumpled fabrics give each piece a lived-in, well-loved appeal, reinforcing Vevers' signature knack for turning everyday materials into viral must-haves. The designer, who has spearheaded some of fashion’s most unexpected trends in recent seasons, delivers yet another hit—one that feels both nostalgic and refreshingly modern.
And let’s talk color: deep, moody browns meet soft, dreamy pinks, grounding the streetwear edge with an air of sophistication. The accessories bring the fun—think vibrant bags in playful shapes, including oversized dinosaurs and other whimsical creatures that instantly stole the show. Meanwhile, DIY-inspired sneakers, laced up with signature Coach charms, add just the right amount of offbeat cool to an already dynamic collection.
With Spring/Summer 2025, Coach isn’t just celebrating New York—it’s embodying it. From the energy of its streets to the romance of its nostalgia, this collection is proof that Vevers’ vision for the brand is as timeless as the city that inspires it.
