A new campaign to celebrate the launch of Ralph Lauren RL 888 handbag
Featuring The 888 House as a digital concept store that was created using CGI technology.
Ralph Lauren unveils an exquisite collection of handbags known as The RL 888, which beautifully demonstrates masterful artisanal work and carries its own distinctive essence. To commemorate the arrival of this newest icon, Ralph Lauren launches The RL 888 campaign, focusing on the idea of juxtaposition.
Amidst a golden expanse of fields, featuring Anna Ewers and Fei Fei Sun as protagonists, the campaign is captured by Carter Berg. This visual narrative portrays the transformation of a woman into various personas, donning a simple tank, a cowboy hat, or an elegant black dress, all while showcasing their individual styles alongside The RL 888 handbag.
The campaign not only conveys its enchantment through imagery but also captures the essence in a cinematic piece titled "Outside of Time," skillfully directed by Diana Kunst and lensed by Robert Elswit.
Marking the launch occasion, Ralph Lauren introduces an innovative digital concept store built upon Computer Generated Imagery (CGI) innovation. This pioneering technology empowers customers to seamlessly explore the diverse World of Ralph Lauren and make purchases right from the comfort of their homes.
Positioned within a virtual desert terrain, The 888 House stands as an embodiment of this concept. Visitors can virtually step into distinct rooms within the virtual space and engage in shopping for both Ralph Lauren's iconic collections and The RL 888 handbag, all through immersive digital interactions.
Visit ralphlauren.com to find out more.
