For the first time in 50 years, the sports brand Adidas is launching a new label Adidas Sportswear and Jenna Ortega is the face of its debut campaign.

After the two labels Performance and Originals, the German fashion company <a href="https://www.lofficiel.at/fashion/balenciaga-collab-con-adidas-bella-hadid-foto-immagini-look" title="Adidas" target="_blank" rel="noopener">Adidas</a> is now presenting a new label: adidas Sportswear, a first in 50 years for the sports brand.
The new label will highlight the latest performance technologies that also breathe fresh styles into everyday looks that carry the comfort of the previous performance-focused Adidas collections for athletes.
<a href="https://de.wikipedia.org/wiki/Jenna_Ortega" title="Jenna Ortega" target="_blank" rel="noopener">Jenna Ortega</a> was chosen as the brand ambassador for the campaign for the new label and the Spring/Summer 2023 collection. Considered a next-generation icon, she embodies adidas values through her style, individualism and versatility.

&ldquo;...I'm a big proponent of expressing all your different pursuits, passions and attributes - whether it's through what you do, what you wear or what you stand for. That's why I was so excited to work with adidas on this new label." 
- Jenna Ortega

Jenna Ortega

Adidas Sportswear focuses on maximum comfort. The collection impresses with simple cuts and colours, minimalist details and high functionality. Through individual combinations, each piece contributes to unique looks that create sporty styles while offering the wearer a high level of comfort on the inside.
The focus of the collection is on the two lines AVRYN and Trio Suit . With Trio Suit, the classic Adidas tracksuit has been completely reinterpreted. While the sporty core remains the same, the focus is on functionality paired with reduced details. Jenna Ortega loves the numerous possible combinations and wears the trio suit with a shirt and tie or a top with sequins.
AVRYN is the new shoe line. The shoe is partly made of recycled materials and contains the <a href="https://www.adidas.de/blog/373504-was-ist-boost" title="What is Boost?" target="_blank" rel="noopener">Boost and Baunce technology</a> , which enables an optimal running experience thanks to its cushioning properties and durability.

Trae Young

The collection consists of a variety of neutral and bold shades as well as eye-catching prints. Also among the new designs is a purple and black striped silk open dress with a tie collar.
This means it can be worn as a dress or as a light, sporty jacket. The oversized Coach jacket shines with its classic, monochrome color scheme in timeless style.

"Adidas Sportswear expertly blends sporty silhouettes with fresh details, blending the latest Adidas performance technologies with comfort-focused looks to enhance the wearer's everyday style." 
- Jasmine Bynoe

Jasmin Bynoe is the Senior Designer at Adidas Sportswear and for the creation of the collection, it was particularly important to her to realize individual combination options.
The wearers can thus express their own individual look. In addition to <a href="https://www.lofficiel.at/fashion/der-hype-um-goth-fashion-durch-die-serie-wednesday" title="Wednesday - Jenna Ortega" target="_blank" rel="noopener">Jenna Ortega</a> , other Adidas partners will also appear in the course of the campaign in order to present individualism even better. Among others, basketball player <a href="https://de.wikipedia.org/wiki/Trae_Young" title="Trae Young" target="_blank" rel="noopener">Trae Young</a> and influencer and gamer <a href="https://www.instagram.com/loud.voltan/?hl=de" title="Carolina Voltan" target="_blank" rel="noopener">Carolina Voltan</a> will be there.

Carolina Voltan

The new Adidas Sportswear has been available worldwide in the <a href="https://www.adidas.at/sportswear?af_channel=Search&amp;af_reengagement_window=30d&amp;c=adidas-Product_Ranges-B-Exact-ROI&amp;cm_mmc=AdieSEM_Google-_-adidas-Product_Ranges-B-Exact-ROI-_-Sportswear-_-adidas%20sportswear&amp;cm_mmca1=AT&amp;cm_mmca2=e&amp;gclid=CjwKCAiAuaKfBhBtEiwAht6H7z8NRz4xRsb55VXmbaT0Cec88SJ3mJ7_naLmk7Y6r7Zhyunk-XY16BoCyvAQAvD_BwE&amp;gclsrc=aw.ds&amp;is_retargeting=true&amp;pid=googleadwords_temp" title="Adidas sportswear online shop" target="_blank" rel="noopener">online store</a> and in stores from February 9th onwards

Photos: PR

Jenna Ortega is the new face for Adidas's new Sportwear label

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