Fashion
Balenciaga drops Summer 2019 campaign in alternate reality
Feat. Jon Rafman and everything we love about Balenciaga's now-signature absurdity.
Following the house's Spring/Summer 2019 show which was held in LED-panelled cyber tunnel and the CGI models in the Spring 2019 campaign, Balenciaga's Summer 2019 campaign is all set to transport us into another reality.
The Parisian house once again teams up with Jon Rafman, the digital artist who worked on the previous Spring/Summer 2019 runway, to conjure a cyber fantasy for its latest campaign.
Set against a Y2K nostalgic aesthetic, the campaign showcased a dim cityscape, brain-machine equipped labs – where the protagonists chase and fight in our favourite pieces from Balenciaga Summer 2019 collection, channelling their 'superpower' in deliberately lo-fi effects.
Watch the full campaign film here:
