Braun Büffel's "The Mixed Life" campaign elevates the art of juxtaposition
We rediscover the beauty of contrast in fashion, all thanks to Braun Büffel's latest Fall/Winter 2022 collection.
A classic loved for its excellent leather goods, Braun Büffel reinvents itself this Fall/Winter 2022 season with a collection unlike any other.
Breathing new life into the many familiar silhouettes we adore from the brand with innovative new accents, this Braun Büffel Fall/Winter 2022 collection and campaign, titled "The Mixed Life", takes the art of juxtaposition to the next level.
Elevating the mundane and monotonous through the use of contrasting textures and colours for each of their designs (both Men and Women's collection), the collection now highlights a contemporary and architectural theme.
On the design, Braun Büffel showcases a strong suit of innovative designs that plays on both structured and relaxed silhouettes to reinterpret the classic hobo bag, while shoulder bags and select men's bags focus on the play of contrasting colours to create that standout moment.
A journey created to bring the audience through fashion and innovation, "The Mixed Life" campaign is produced by acclaimed French creative production agency, Kitten Production.
In the campaign film, you can see how Braun Büffel reimagines the juxtaposition of materials observed within different environments, while bringing a nostalgic twist to the audience.
Key pieces from the collection include the Pommes, Dame, Seine, Rue, Epte and the Giverny for the Women’s collection. While the Men’s offers the Leroy, Bathers, Gallion and the Foam.
The Fall / Winter 2022 collection will be available online at www.braunbuffel.com and in stores starting August 2022.
