This is Riccardo's first-ever festive campaign for Burberry and he gathered his favourite muses for a minimal, yet impactful message.

Every year when we enter the festive season, we wait in anticipation for the many quirky, fun and heart-warming festive campaigns to launch from our favourite luxury brands.

And the latest to drop is the Burberry festive campaign &ndash; an annual affair that always blows our mind (remember <a href="https://www.lofficielmalaysia.com/fashion/discover-the-tale-of-thomas-burberry-the-man-who-started-it-all">The Tale Of Thomas Burberry</a> in 2016?)&nbsp;&ndash; and to make it even more exciting, this campaign also marks Riccardo Tisci&#39;s&nbsp;first-ever festive project for the fashion house!

Titled &quot;What Is Love?&quot;, Riccardo gathered a global cast of talents and muses to&nbsp;celebrate the notion of togetherness, union, hope and love including&nbsp;Carla Bruni, Fran Summers, brand ambassadors Zhou Dongyu and Yoo Ah-in, Shay, Ikram Abdi Omar, Lea T, Boychild, Wu Tsang, Cecilia Chancellor, Sasha Pivovarova, Marina Morena, Mahmood and Ruben Loftus-Cheek.

Burberry-Festive-Campaign-c-Courtesy-of-Burberry-_-Mert-Alas-and-Marcus-Piggott_001.jpg

Shot by the world-renowned photographer duo&nbsp;Mert Alas and&nbsp;Marcus Piggott, the campaign centres around the film where the cast of models, actors and personalities dance around to the soundtrack of&nbsp;&lsquo;What Is Love?&rsquo; by Deee-Lite.

On the campaign, Riccardo says, &quot;I am connected to the idea of unity, togetherness and challenging the perception of what love is today. This for me is the real spirit of the season. It&rsquo;s one of my favourite times of the year &ndash; when I can stop, reflect and reconnect with those who make me feel happy and at home, no matter where I am in the world. I loved the idea of bringing together a group of people that have been so supportive of me since I joined Burberry to celebrate my first holiday campaign for the house.&quot;

Within the film, you will also get to see Burberry lovers of every generation, from toddlers to full-fledged adults &ndash; a perfect capture of the new Burberry theme:&nbsp;<a href="https://www.instagram.com/explore/tags/BurberryGeneration">#BurberryGeneration</a>.

&nbsp;

See the festive campaign film here:

Burberry Festive Campaign "What Is Love?"

See more photos of the &quot;What Is Love?&quot; campaign below:

Find out more on <a href="http://www.burberry.com">www.burberry.com</a>.

Burberry presents "What Is Love?" feat. Carla Bruni, Zhou Dongyu, Yoo Ah-in and more

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