Clare Waight Keller unveils debut campaign for Givenchy
She has already made history on her day of appointment as the first ever female creative director for Givenchy and after much anticipation, Clare Waight Keller has debuted her first fashion campaign for the brand.
Set to launch in September for the autumn/winter season, Clare brings us a whole new world of Givenchy, one that embraces both men and women equally.
Shot by Steven Meisel in black and white, the theme of the campaign, titled "Transformation Seduction", is supernatural and androgynous, where four models are each accompanied by a feline familiar.
In Givenchy's first set of images, it features two emerging models Saffron Vadher and Elias Bouremah, which is also a departure to her predecessor Riccardo Tisci's vision that included many supermodels like Joan Smalls and Mariacarla Boscono.
And following that, two other images were released featuring another emerging duo Meghan Roche and Kolton Bowen in the same concept, embracing the new era of androgyny for the house of Givenchy.
For its seductive co-stars, the felines were all dressed in Givenchy collars, which we hope will be sold in stores too!
In a statement, Clare says, "To me, Givenchy is a world where women and men alike are strong, stoic and mysterious. They own their power and share it equally."
And with this campaign serving as a teaser to Clare's debut show this coming September, which is the first Givenchy men's and women's combined show, we'd say that there's plenty to be excited about!
