Coach makes monogram cool again with Signature collection
Captured with muses from New York to Shanghai, Coach is the cool kid in town we all wanna be friends with.
Monogram is truly in vogue again this 2022 and the coolest kid sporting this is Coach as it introduces the Signature collection for Spring 2022.
While invoking the nostalgia within us, Stuart Vevers brings a new and exciting narrative to the iconic Signature print that is now reimagined with new aesthetics.
This new reimagination takes us through some of Coach's favourite silhouettes including the Rogue, Tabby and Field Tote bags. On top of that, a slew of denim ready-to-wear, footwear and small leather goods are also included in this new chapter.
To capture the fresh new look of the Signature collection, Coach casts its favourite muses out and about in two of its beloved cities - New York and Shanghai - starring the Haim sisters (Danielle, Este and Alana Haim), Ma Zhe and Xiao Wen Ju.
“Spring celebrates the way our house codes can be a platform for personal style and self-expression. Our next chapter celebrates Signature, an enduring house symbol reimagined in a language of individuality, ease and optimism that speaks to the attitude of today.”
- Stuart Vevers.
The Signature campaign and collection is a continuation of the message from last month’s 'That’s My Ride' campaign. By remixing Coach icons, such as redefining the Horse and Carriage in vibrant new colours, the House wants to tell the story of a new generation.
The Coach Signature collection is now available at all Coach boutiques nationwide including Coach Pavilion Elite.
