Coach presents 5 Malaysian stars for "Wear Your Shine" campaign
Together with Alvin Chong, Jestinna Kuan, Alex Ho, Jovynn and Daiyan Trisha, Coach wants you to overcome self-doubt and shine with confidence.
In the vibrant tapestry of Malaysia, Coach's Shine collection emerged as more than just fashion; it became a beacon of self-expression and empowerment. Through the Wear Your Shine campaign, Coach collaborated with five extraordinary Malaysian personalities, weaving their tales into the glittering fabric of courage and authenticity.
Featuring Alvin Chong, Jestinna Kuan, Alex Ho, Jovynn and Daiyan Trisha, Coach wants its audience to embrace themselves for who they truly are - overcoming self-doubt and shining with confidence.
The Wear Your Shine campaign embodied the ethos of the Courage to Be Real, reminding everyone that fashion was not just about what you wear, but how it makes you feel.
Creative Director, Stuart Vevers, envisioned a world where heritage and modernity converged, where youthful exuberance met timeless tradition. "Wear Your Shine" encapsulated this spirit, transforming inner voices of doubt into vibrant, self-assured expressions.
In this dazzling collection, the Coach Shine series dazzled like constellations in the night sky. Among the stars were the Tabby bag and the new Penn silhouette, adorned in metallic and patent leathers, embodying heritage redefined for today’s generation.
Discover more on www.coach.com.
