Dive into a world of joy and excitement with kate spade new york at The Exchange TRX
From now until 15th September 2024, you can visit kate spade new york's experiential pop-up at The Exchange TRX for a journey of style, fueled with joy and optimism.
Be ready to immerse in a world of fun and fashion as kate spade new york is bringing its signature charm to Malaysia with the launch of an exciting pop-up store at The Exchange TRX this September 2024.
This experiential space, open from today until 15th September 2024, is created to welcome the brand's Fall 2024 collection, including the much-anticipated Spade Flower Jacquard handbag assortment, and to celebrate the brand’s core values of joy, optimism, and enduring style.
Adorned in the iconic kate kpade green and featuring the signature spade flower print, the pop-up invites the local community to engage with the brand in a fresh and interactive way. Visitors are encouraged to explore the new collection while sharing their interpretations of joy, a theme central to Kate Spade New York's ethos.
Coinciding with the pop-up’s launch, kate spade new york has also unveiled its Fall 2024 brand campaign, starring actresses Taraji P. Henson, Nicola Coughlan, and Marsai Martin. These stars join the brand in showcasing the latest collection, which reimagines classic prints and heritage details with a contemporary twist. The collection embraces the spirit of the season, offering endless possibilities for stylish expression.
A highlight of the Fall 2024 collection is the Spade Flower Jacquard handbag group, a nod to the brand’s iconic spade motif. This season, the jacquard fabric, crafted in collaboration with Italy’s renowned Limonta textile mill, has been updated with greater depth and dimension. The black Spade Flower Jacquard handbag will be exclusively available at the pop-up, while other colorways will be offered at all Kate Spade New York stores.
The pop-up is designed to spark joy and inspire creativity. Visitors can scan a QR code upon entry, leading them through a series of interactive stations. Highlights include a large-scale flip board where guests can share their thoughts on what joy means to them, a fish-eye lens photo booth with a Spade Flower Jacquard border, and a customization station where shoppers can personalize a beaded phone strap with exclusive charms.
The launch of the pop-up was celebrated by an array of local celebrities and influencers, including Anna Jobling, Christinna Kuan, Eyka Farhana, Sweet Qismina, Yaya Zahir, Bay Doucet, and Shalma Ainaa. Their presence added to the buzz, making this a must-visit destination for fashion lovers in Malaysia this month. Be sure not to miss it!
You can visit the kate spade new york pop-up from today until 15th September 2024 at the Central Exchange of The Exchange TRX mall.
Discover the kate spade new york Fall 2024 collection now on www.katespade.com.
