Exclusive: Behind the seams with Sheena Liam on her Coach collaboration
This season, Coach has put a huge focus on the art of embroidery, making each design from its Spring/Summer 2021collection a one-of-a-kind masterpiece and the American label has even launched an exclusive embroidery service in Malaysia to welcome the arrival of the collection.
And to top of this exciting collection, Coach Malaysia has partnered up with Malaysian model and artist Sheena Liam (@sheenaliam) to create a one-of-a-kind collection of bags that carries unique embroidery designs, a signature of Sheena.
Working with embroidery as her main medium under the moniker Times New Romance (@times.new.romance), Sheena has incorporated her masterpieces in 5 different Coach Ergo and Swinger bags - making each a one-of-a-kind collectible.
Featuring her iconic female silhouettes with loose braids flowing from the canvas, these limited edition bags bring to life the artistry that the house of Coach has often embraced.
Swipe the gallery below to see each unique bag design:
And team L'Officiel has gotten an exclusive one-on-one interview session with Sheena where she shares her inspiration for the designs, her favourite design from the collab and more.
Watch the video interview by L'Officiel Malaysia now:
You can also get an intimate behind-the-scenes look at Sheena's creation process of Sheena for Coach below:
For more information about the Coach x Sheena collection, visit your nearest Coach boutique including Pavilion KL, Gurney Plaza Penang and more.