Jackson Wang celebrates the Lunar New Year with Fendi's new capsule collection
This special campaign stars K-Pop star Jackson Wang and dancer Joni in Fendi's 2022 Spring Festival Exclusive Capsule Collection.
Fendi celebrates the 2022 Lunar New Year and the start of the Year of the Tiger with an exclusive collection featuring an orange tiger print animalier motif, inspired by the Siberian tigers found in the northeastern region in China.
And to realise the beauty of the collection, the fashion house worked with global star Jackson Wang once again for its campaign visuals.
Jackson appears in the campaign alongside celebrated Chinese dancer Joni.
The men's collection features a gradient FF logo while accessories like the Baguette Messenger bag, Fendiness backpacks, baseball hats, and an exclusive edition of the natural aluminum suitcase in collaboration with luggage brand Rimowa, now feature a special blue Fendiness buckle.
Presented behind a red-carved ancient Chinese window, the capsule collection hopes to embody the enthusiastic personality of the people born in the Year of the Tiger.
The Fendi 2022 Spring Festival Exclusive Capsule Collection is available in selected Fendi boutiques worldwide and fendi.com from 6th January 2021.
