Going green for Kate Spade New York's 30th Anniversary
This Spring 2023, Kate Spade New York introduces the new shade of green in partnership with Pantone to celebrate its 30th birthday.
Spring is almost here and to welcome the lush of greenery and floral everywhere, Kate Spade New York is having a makeover to turn everything green!
Working with Pantone, the brand has created a new shade of green, aptly named the Kate Spade Green, that will now decorate the brand's identity, replacing the iconic pink shade.
From packaging to storefront and an exclusive capsule collection, Kate Spade is making us green with envy with its new look - fresh, fun and endlessly exciting.
Kate Spade New York CEO and Brand President Liz Fraser says, "Green has such significance for our brand and heritage. It has become a real signature of the Kate Spade New York personality, capturing a sense of freshness and ease, principles that define our unique style. The colour green speaks to our desire to express, explore and experiment.”
Among the star pieces within the capsule collection, that ranges from ready-to-wear and handbags to home products and accessories, we are absolutely in love with the reimagined Sam Icon tote bag and East West bag in luscious green.
And from now until June 2023, Kate Spade will be hosting a series of activation worldwide at its flagship boutiques to celebrate this milestone including Tokyo, New York, Singapore, Taiwan and more.
Stay tuned for more updates on www.katespade.com.
