Captured by David Sims, the campaign highlights creative director Sabata De Sarno's debut Gucci collection for Spring/Summer 2024.

The latest Gucci Ancora campaign marks a paradigm shift in fashion under the creative genius of Sabato De Sarno, who made his debut for the fashion house with the Spring/Summer 2024 collection.
The campaign not only unveils a captivating Spring Summer 2024 collection but also transcends the conventional boundaries of the fashion world. De Sarno draws inspiration from the legendary lens of David Sims, the first photographer he collaborated with and the one who made him fall in love with fashion.

The campaign stars five diverse faces, Ana, Fadia, Jiahui, Nyajuok, and Violet, embodying authenticity and real-life beauty - qualities that Gucci empowers and endorses throughout the years. Celebrating individuality, the collection is tailored for everyday elegance, empowering women to embrace their unique identities. Sensuality takes centre stage, redefined as an attitude of beauty, freedom, and confidence.
Gucci Ancora extends a personal invitation to women everywhere, encouraging them to revel in the distinctive emotion that only fashion can inspire&mdash;ancora, the Italian word for 'again.'
The visual narrative unfolds with a captivating interplay of solids and voids, as models showcase the Spring/Summer 2024 collection through choral shots. The campaign encapsulates a harmonious celebration of personal expression, encapsulating the timeless allure that defines Gucci Ancora and establishing it as a milestone in the ever-evolving landscape of fashion.

For the love of Gucci Ancora starring Sabato De Sarno's debut Gucci collection

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