Through the lens of Glen Luchford, Gucci brings us through the various stages of Prêt-à-Porter to life, from the making in the atelier to fittings and runways.


Gucci&nbsp;has once again teamed&nbsp;up with photographer Glen Luchford for its Fall/Winter 2019 campaign, titled&nbsp;#GucciPr&ecirc;t&Agrave;Porter.&nbsp;

Taking us from the atelier to runway and news-stand, the idea of Pr&ecirc;t-&agrave;-Porter (ready-to-wear) becomes the protagonist of the campaign, whilst the wearers play the roles as narrators, taking us behind the scenes of the wondrous making of ready-to-wear.

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The dynamic campaign pictures from #GucciPr&ecirc;t&Agrave;Porter ignites the glorious chronicle of fashion that spans decades, dating all the way back to&nbsp;the 50s, of which now evolves into a contemporary edit through the vision of Alessandro Michele for Gucci.

#GucciPr&ecirc;t&Agrave;Porter also features a series of press cover replicas that evoke the curation of the olden days, where the apparels and the details take the centre stage instead of stars and personalities.

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Swipe the gallery to take a look at Gucci&nbsp;Fall Winter 2019 campaign #GucciPr&ecirc;t&Agrave;Porter.&nbsp;

To find out more about&nbsp;Gucci&nbsp;Fall Winter 2019 campaign #GucciPr&ecirc;t&Agrave;Porter, visit&nbsp;<a href="https://www.gucci.com/us/en/st/stories/advertising-campaign/article/fall-winter-2019-campaign" target="_blank">www.gucci.com</a>

Gucci reproduces the journey of Prêt-à-Porter for Fall 2019

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