Get the full glitz and glam treatment with Gucci's Hollywood Forever eyewear campaign

First introduced in 2017, Gucci’s Hollywood Forever eyewear collection is making a return this season as Alessandro Michele gives a line-up of contemporary sunglasses a fabulous retro treatment.

Bringing together the nostalgic glamour and modern refinement, the new chapter of Hollywood Forever celebrates self-expression and the attitude of proud freedom by capturing the story of the fun that can be had through being truly yourself. 

The latest campaign lensed by Harmony Korine ditched the Hollywood red carpet cliché and moved on to take place at colourful tiled bathrooms where the “stars” act themselves in a lavish bubble bath, wearing magnified frames—from the cat-eye silhouette to heart-shaped lens— bedecked with dazzling crystals.

Swipe through the gallery to see more campaign images: