Fashion

Jisoo is back for another stunning Lady Dior campaign

Jisoo puts a modern twist on the iconic Lady Dior bag, embodying timeless sophistication and strength in an elegant black and white campaign.

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An iconic object of desire and a unique signature of Dior elegance, the story of Lady Dior 's extraordinary destiny is continually rewritten with her reinventions. Season after season, Maria Grazia Chiuri celebrates the refined design through wonderful reinterpretations, underlining its timeless character. This symbol of excellence is now the focus of an exclusive new campaign with JISOO , Dior's ambassador for fashion and beauty. Bibi Borthwick's shots stage the artist in a minimalist setting that plays with the intensity of black and white, further underlining her unique charisma.

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Courtesy of Dior

Embodying a confident, pluralistic feminine modernity - between strength, delicacy and sensitivity - the South Korean singer and actress shows herself with a spontaneous approach to the photographer's lens. In this series of graceful, rock-inspired images, the star wears different versions of the Lady Dior that reflect the many facets of this timeless bag. The quintessence of the spirit of Dior and the exceptional know-how of the ateliers, it embodies the essential codes of the House. The precious leather with the emblematic Cannage motif highlights the architectural lines crowned by the refined curved handles. The graphic silhouette is underlined by carefully thought-out details such as the "DIOR" charms - a tribute to the talismans of the fashion house's founder - which give the bag a final, unmistakable shine.

Credits: PR

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