A stylish "Force" beckons at kate spade new york's new global store concept in KL
For the grand opening of its new space in The Exchange TRX, kate spade new york welcomes Thai actor Force Jiratchapong as the special VIP celebrity guest.
In a dazzling celebration of style and sophistication, kate spade new york unveiled its inaugural concept store at The Exchange TRX in Kuala Lumpur, setting the stage for an unforgettable evening of glamour and entertainment.
The grand opening, headlined by the special appearance by Thai actor Force Jiratchapong, alongside Malaysian celebrities like Anna Jobling, Dolla's Angel, Vanessa Reynauld, Jestinna Kuan and more, showcased the brand's Spring 2024 collection in all its vibrant glory.
Embracing the theme of a "great escape," the store's redesign transports visitors to the heart of an eclectic New York City apartment, radiating warmth through wood tones, wall coverings, and gold accents.
The concept store serves as a colorful testament to kate spade new york's dedication to creating an inviting space for its community, accentuating the brand's iconic DNA and commitment to joy and femininity.
Not merely an opening, but a captivating spectacle, the event marked a triumphant commencement for kate spade new york at The Exchange TRX. The brand's commitment to delivering a distinctive and joyful shopping experience echoed through the night, leaving an indelible imprint on the hearts of attendees and foreshadowing a new era of elegance and excitement in the heart of Malaysia.
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As the sun set over Kuala Lumpur, the celebration continued at Aurum Theatre, where the afterparty unfolded into a playground of enchantment.
Renowned DJs Ashley Lau and Jovynn provided the soundtrack for an electric atmosphere, transforming the cinema into a vibrant event space adorned with kate spade new york's signature green and playful elements, where guests join in merriment with delectable catering and fun interactive games.
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