The large-scale 2,500 square foot wall now showcases artwork by Gucci muse and famed illustrator Jayde Fish.


M130_GucciProgress-LR (6 of 22).jpg

Partnering with Colossal Media, an agency known for its&nbsp;hand painted outdoor advertising, Gucci has flown to New York to take over a 2,500&nbsp;square foot wall for its new spring 2017 campaign.

Done in collaboration with its latest muse&nbsp;San Francisco-based illustrator, Jayde Fish, the large scale mural showcasing Jayde&rsquo;s artwork is now located in the heart of Soho, New York City on Lafayette Street between Prince St. and Spring St.

Gucci jayde Fish Colossal Wall.jpg

Painted over the course of six days, the mural also comes along with a geo-tagged Snapchat filter created by Jayde herself, which are now available for all Snapchat users nearby the location.

A new venture to promote and revive&nbsp;the almost forgotten art form of hand painted outdoor advertising, Jayde&rsquo;s artwork will be available on the wall until the&nbsp;end of March.

Acontinuous effort, Gucci will also continue to feature more artist collaborations on this wall throughout the year.

Have you seen the larger-than-life Gucci campaign in New York?

Tags

Related Articles

Fashion

Chinese actress Ni Ni named Gucci Ambassador for Asia

Watches & Jewellery

Have you tried the Karlie Kloss x Swarovski Dating Quiz?

Beauty

Chanel N°5 L’EAU with Lily-Rose Depp

Recommended posts for you

Fashion

Holiday 2024 Gift Guide: UNIQLO x ANYA HINDMARCH

Fashion

Get warm and cosy with UNIQLO’s Fall/Winter 2024 Knitwear

Fashion

UNIQLO’s Sport Utility Wear elevates your every move

Fashion

A gift guide for the Hermès lover

Fashion

Dior Lady Art #4 has landed in The Starhill KL

Fashion

Here’s what to look out for when you shop at The Starhill KL

Dining

What to feast on at The Starhill Gallery at the New Year's weekend

Arts, Culture & Lifestyle

The Starhill KL is the hub of arts and coffee