Levi's x New Jeans: What's inside the collection and where to get them
NewJeans and Levi's® collaborate to transform Levi's® 501® jeans into unique expressions of self in a celebration of authenticity and creativity.
As Levi's continues its celebration for the 150th anniversary of the Levi's® 501® jeans, the brand's global ambassadors and the wildly adored South Korean K-pop girl group, NewJeans, present an exciting collaboration this September 2023.
This dynamic collaboration is more than just fashion; it's a celebration of the power and joy of authentic self-expression. Levi's® and NewJeans are inviting fans worldwide to embrace their unique style, and they've got just the canvas for it – the iconic 501® jeans.
The accompanying brand film captures NewJeans as they choose and customize their Levi's® 501® pieces, infusing their unique accessories and styling. It culminates with a simple yet profound question: "How will you wear yours?"
In collaboration with Haus Tailors and other Levi's® artist partners, the new campaign showcases one-of-a-kind takes on classic 501® fits. It's a testament to the limitless creative potential of Levi's® 501® jeans as a medium for self-expression.
Fans of the brand and NewJeans can now pop by Levi's® Tailor Shops to add their personal touch, be it embroidery designs, patches, pleats, or embellishments, to the iconic collections of 501® Shorts, 501® ‘81 Jeans, 501® Cropped Jeans, 501® ‘90s jeans, and 501® Original jeans.
On the collection, NewJeans says, "
You can now check out the new Levis 501® fits and customise your own pair of denim at the Levi's® Tailor Shop in Suria KLCC.
