NewJeans and Levi's&reg; collaborate to transform Levi's&reg; 501&reg; jeans into unique expressions of self in a celebration of authenticity and creativity.

As Levi's continues its celebration for the 150th anniversary of the Levi's&reg; 501&reg; jeans, the brand's global ambassadors and the wildly adored South Korean K-pop girl group, NewJeans, present an exciting collaboration this September 2023.
This dynamic collaboration is more than just fashion; it's a celebration of the power and joy of authentic self-expression. Levi's&reg; and NewJeans are inviting fans worldwide to embrace their unique style, and they've got just the canvas for it &ndash; the iconic 501&reg; jeans.

Levi’s featuring NewJeans

Levi’s featuring NewJeans | Levi’s

The accompanying brand film captures NewJeans as they choose and customize their Levi's&reg; 501&reg; pieces, infusing their unique accessories and styling. It culminates with a simple yet profound question: "How will you wear yours?"
In collaboration with Haus Tailors and other Levi's&reg; artist partners, the new campaign showcases one-of-a-kind takes on classic 501&reg; fits. It's a testament to the limitless creative potential of Levi's&reg; 501&reg; jeans as a medium for self-expression. 
Fans of the brand and NewJeans can now pop by Levi's&reg; Tailor Shops to add their personal touch, be it embroidery designs, patches, pleats, or embellishments, to the iconic collections of 501&reg; Shorts, 501&reg; &lsquo;81 Jeans, 501&reg; Cropped Jeans, 501&reg; &lsquo;90s jeans, and 501&reg; Original jeans.

On the collection, NewJeans says, "<text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="468.976608276367" x="72.6813507080078" y="-342.290008544922" data-test="textbox">It&rsquo;s been so rewarding to partner with a brand that has both an incredible past and looks towards the future. This campaign</text><text class="_textbox_1titd_17" direction="ltr" height="6.77279663085938" lengthadjust="spacingAndGlyphs" textlength="128.59358215332" x="72.4622344970703" y="-330.049987792969" data-test="textbox">&nbsp;encourages people to discover</text><text class="_textbox_1titd_17" direction="ltr" height="6.81265258789062" lengthadjust="spacingAndGlyphs" textlength="336.030487060547" x="203.798126220703" y="-330.049987792969" data-test="textbox">&nbsp;and express their unique style by showing the different ways you can wear</text><text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="16.8124771118164" x="72.8606338500977" y="-317.809997558594" data-test="textbox">Levi&rsquo;</text><text class="_textbox_1titd_17" direction="ltr" height="6.842529296875" lengthadjust="spacingAndGlyphs" textlength="10.7468414306641" x="90.9023971557617" y="-317.809997558594" data-test="textbox">s&reg;</text><text class="_textbox_1titd_17" direction="ltr" height="6.842529296875" lengthadjust="spacingAndGlyphs" textlength="22.0514450073242" x="101.90803527832" y="-317.809997558594" data-test="textbox">501&reg;</text><text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="418.399757385254" x="123.540794372559" y="-317.809997558594" data-test="textbox">jeans and really make them your own.</text>
<text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="418.399757385254" x="123.540794372559" y="-317.809997558594" data-test="textbox">"We are excited for our fans to explore how the collection</text><text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="170.126815795898" x="72.4622344970703" y="-305.570007324219" data-test="textbox">&nbsp;can be customized with the Levi&rsquo;</text><text class="_textbox_1titd_17" direction="ltr" height="6.842529296875" lengthadjust="spacingAndGlyphs" textlength="10.8563995361328" x="243.808395385742" y="-305.570007324219" data-test="textbox">s&reg;</text><text class="_textbox_1titd_17" direction="ltr" height="6.77279663085938" lengthadjust="spacingAndGlyphs" textlength="47.6386871337891" x="254.279708862305" y="-305.570007324219" data-test="textbox">Tailor Shop. </text><text class="_textbox_1titd_17" direction="ltr" height="6.77279663085938" lengthadjust="spacingAndGlyphs" textlength="235.813018798828" x="304.068817138672" y="-305.570007324219" data-test="textbox">We know they can take these clothes in some really unique directions</text><text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="251.470108032227" x="72.4921112060547" y="-293.449981689453" data-test="textbox">&nbsp;and we can&rsquo;t wait to see what they come up with!"</text>

You can now check out the new Levis 501&reg; fits and customise your own pair of denim at the Levi's&reg; Tailor Shop in Suria KLCC.

Levi's x New Jeans: What's inside the collection and where to get them

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