NewJeans and Levi's&reg; collaborate to transform Levi's&reg; 501&reg; jeans into unique expressions of self in a celebration of authenticity and creativity.

As Levi's continues its celebration for the 150th anniversary of the Levi's&reg; 501&reg; jeans, the brand's global ambassadors and the wildly adored South Korean K-pop girl group, NewJeans, present an exciting collaboration this September 2023.
This dynamic collaboration is more than just fashion; it's a celebration of the power and joy of authentic self-expression. Levi's&reg; and NewJeans are inviting fans worldwide to embrace their unique style, and they've got just the canvas for it &ndash; the iconic 501&reg; jeans.

Levi’s featuring NewJeans

Levi’s featuring NewJeans | Levi’s

The accompanying brand film captures NewJeans as they choose and customize their Levi's&reg; 501&reg; pieces, infusing their unique accessories and styling. It culminates with a simple yet profound question: "How will you wear yours?"
In collaboration with Haus Tailors and other Levi's&reg; artist partners, the new campaign showcases one-of-a-kind takes on classic 501&reg; fits. It's a testament to the limitless creative potential of Levi's&reg; 501&reg; jeans as a medium for self-expression. 
Fans of the brand and NewJeans can now pop by Levi's&reg; Tailor Shops to add their personal touch, be it embroidery designs, patches, pleats, or embellishments, to the iconic collections of 501&reg; Shorts, 501&reg; &lsquo;81 Jeans, 501&reg; Cropped Jeans, 501&reg; &lsquo;90s jeans, and 501&reg; Original jeans.

On the collection, NewJeans says, "<text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="468.976608276367" x="72.6813507080078" y="-342.290008544922" data-test="textbox">It&rsquo;s been so rewarding to partner with a brand that has both an incredible past and looks towards the future. This campaign</text><text class="_textbox_1titd_17" direction="ltr" height="6.77279663085938" lengthadjust="spacingAndGlyphs" textlength="128.59358215332" x="72.4622344970703" y="-330.049987792969" data-test="textbox">&nbsp;encourages people to discover</text><text class="_textbox_1titd_17" direction="ltr" height="6.81265258789062" lengthadjust="spacingAndGlyphs" textlength="336.030487060547" x="203.798126220703" y="-330.049987792969" data-test="textbox">&nbsp;and express their unique style by showing the different ways you can wear</text><text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="16.8124771118164" x="72.8606338500977" y="-317.809997558594" data-test="textbox">Levi&rsquo;</text><text class="_textbox_1titd_17" direction="ltr" height="6.842529296875" lengthadjust="spacingAndGlyphs" textlength="10.7468414306641" x="90.9023971557617" y="-317.809997558594" data-test="textbox">s&reg;</text><text class="_textbox_1titd_17" direction="ltr" height="6.842529296875" lengthadjust="spacingAndGlyphs" textlength="22.0514450073242" x="101.90803527832" y="-317.809997558594" data-test="textbox">501&reg;</text><text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="418.399757385254" x="123.540794372559" y="-317.809997558594" data-test="textbox">jeans and really make them your own.</text>
<text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="418.399757385254" x="123.540794372559" y="-317.809997558594" data-test="textbox">"We are excited for our fans to explore how the collection</text><text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="170.126815795898" x="72.4622344970703" y="-305.570007324219" data-test="textbox">&nbsp;can be customized with the Levi&rsquo;</text><text class="_textbox_1titd_17" direction="ltr" height="6.842529296875" lengthadjust="spacingAndGlyphs" textlength="10.8563995361328" x="243.808395385742" y="-305.570007324219" data-test="textbox">s&reg;</text><text class="_textbox_1titd_17" direction="ltr" height="6.77279663085938" lengthadjust="spacingAndGlyphs" textlength="47.6386871337891" x="254.279708862305" y="-305.570007324219" data-test="textbox">Tailor Shop. </text><text class="_textbox_1titd_17" direction="ltr" height="6.77279663085938" lengthadjust="spacingAndGlyphs" textlength="235.813018798828" x="304.068817138672" y="-305.570007324219" data-test="textbox">We know they can take these clothes in some really unique directions</text><text class="_textbox_1titd_17" direction="ltr" height="6.9122314453125" lengthadjust="spacingAndGlyphs" textlength="251.470108032227" x="72.4921112060547" y="-293.449981689453" data-test="textbox">&nbsp;and we can&rsquo;t wait to see what they come up with!"</text>

You can now check out the new Levis 501&reg; fits and customise your own pair of denim at the Levi's&reg; Tailor Shop in Suria KLCC.

Levi's x New Jeans: What's inside the collection and where to get them

Tags

Related Articles

Fashion

The Greatest Story Worn celebrates 150 years of Levi's 501 jeans

Watches & Jewellery

Inside the Swarovski 'Masters of Light' Exhibition: An odyssey through fashion history

Issues

Introducing: The Superstar Jay Chou

Recommended posts for you

Fashion

Get warm and cosy with UNIQLO’s Fall/Winter 2024 Knitwear

Fashion

UNIQLO’s Sport Utility Wear elevates your every move

Fashion

A gift guide for the Hermès lover

Fashion

Dior Lady Art #4 has landed in The Starhill KL

Fashion

Here’s what to look out for when you shop at The Starhill KL

Dining

What to feast on at The Starhill Gallery at the New Year's weekend

Arts, Culture & Lifestyle

The Starhill KL is the hub of arts and coffee

Fashion

Ethereal Dreamscape: Venture into a visionary utopia alongside model Acacia