Longchamp gets street-styled by Shayne Oliver (Hood By Air)
Following the announcement of Kendall Jenner as the new face of Longchamp, the Parisian label goes full throttle for that cool, young vibe with its latest designer collaboration with Shayne Oliver.
The brain behind American high streetwear label Hood By Air, Shayne Oliver is one of the budding names in New York Fashion Week and he has given Longchamp that new breath of coolness.
Dubbed to represent the "ghetto gothic" movement, Shayne Oliver has designed an exclusive capsule collection consisting of leather goods, footwear,
ready-to-wear and garment bags for Longchamp.
And that includes a reiteration of the iconic Longchamp Le Pliage® tote, which now has its silhouettes altered to otherworldly proportions.
(See the full collection in the gallery below)
Taking the concept of travel accessories and reimagining it with the signature Hood By Air aesthetics, the collection is the first all-accessories collection by Shayne and it features a variety of keywords on the bags including Fearless, Hiatus and Realness.
Shayne says, "I really like the idea of working with brands that are masters of their craft. Longchamp has a prestigious history of providing luxury travel essentials with expert craftsmanship. It made total sense to work with them on my first all accessories project.”
The Longchamp x Shayne Oliver collection is available at selected Longchamp boutiques worldwide including The Paragon, Singapore.