Longchamp x Toiletpaper's exclusive pop-up opens in The Gasket Alley, PJ
This marks the first time the French brand has opened a stand-alone pop-up space in Malaysia and it is spectacular!
A few weeks ago, we saw the teaser of the Longchamp x Toiletpaper collection and since then, we have been anticipating the launch of this amazing collaboration.
And what took us by surprise was when Longchamp Malaysia dropped the news that it is opening an exclusive stand-alone pop-up space at The Gasket Alley, which is the first time the French atelier has done it outside of its retail boutiques in Malaysia.
From now until 23rd July 2023, you can hop over to The Gasket Alley in Petaling Jaya for a one-of-a-kind creative space where Longchamp showcases its art-inspired collaboration with Toiletpaper.
Set against a backdrop of industrial chic at The Gasket Alley, the pop-up features prominent art motifs created and produced by Maurizio Cattelan and Pierpaolo Ferrari, the artists behind the iconic ToiletPaper Magazine, visitors can immerse themselves in a series of interactive and creative activations.
While you shop for your favourite piece from the collection, you can experience their interactive photo booth, punching game machine and Instagrammable photo zones, featuring colourful aesthetics and playful energy that mirror the LONGCHAMP x TOILETPAPER collection.
On top of that, LONGCHAMP has also partnered with F&B outlets from The Gasket Alley including Halo, Hejaü and Coffeeboy Club to create a series of delectable limited-edition menus, which are obtainable through participation of the activations and purchase of the collection.
The LONGCHAMP x TOILETPAPER pop-up at The Gasket Alley will be opened to the public on 18th
July 2023, from 1PM to 8PM, and from 19th to 23rd July 2023 between 11AM to 8PM.
The LONGCHAMP x TOILETPAPER collection will be available for purchase at the pop-up space, in
LONGCHAMP boutiques nationwide and at Longchamp.com
