Louis Vuitton to stage Pre-Fall show in Seoul
The event is held at the Jamsugyo bridge, with Hwang Dong-Hyuk serving as the show's creative advisor and director of scenography.
Nicolas Ghesquière’s first-ever women’s pre-fall runway show for Louis Vuitton at is scheduled to take place on April 29 at Seoul’s double-decked Jamsugyo bridge over the Hangang River. Moreover, the event invitation event is extended to 100 South Korean fashion students as part of the Maison’s cultural initiative. Nicolas Ghesquière also has enlisted Squid Game film director Hwang Dong-Hyuk to participate in the show scenography as creative advisor.
“A cultural hub that continues to draw global attention, Seoul shares a common spirit with Louis Vuitton for pioneering the future, reimagining creativity and nurturing savoir-faire. Presenting the collection on the iconic Jamsugyo Bridge over the Hangang River beautifully captures Louis Vuitton’s long-standing relationship and shared values with this cosmopolitan city,” says chairman and CEO of Louis Vuitton, Pietro Beccari.
Watch the show on www.louisvuitton.com and Louis Vuitton’s official social platforms on April 29 at 7:00 PM Malaysia time.
