Miu Miu the "Basic Instincts" Spring Summer 2022 campaign
Miuccia Prada in the new campaign shot by photographer Tyrone Lebon focuses on the rebellious soul of Miu Miu and on personalities. The new protagonists are Ever Anderson, Hailey Bieber, Mame Bineta Sane, Alix Bouthors, Emma Corrin and Lee You-mi.
For the Miu Miu Spring Summer 2022 collection, Miuccia Prada foresees a new campaign shot by the British photographer Tyrone Lebon . Entitled with the homonymous name of the collection "Basic Instincts" is a series of new portraits and videos made with a real and naturalistic approach. A reflection between personality and femininity. Still images and few movements, immediately return the right attitude to the archetypal wardrobe items reinterpreted in the collection. Universal garments, such as trousers, skirts, sweaters, shirts, blazers, and tailored suits that are edited, violently shortened and raw cut to represent the rebellious soul of Miu Miu. The photographic style draws attention to the clothes, with the new Miu Miu Girls that come from the pop world, the cinema and the catwalks.
Scroll down to find out more about Miu Miu's Spring Summer 2022 campaign
THE CAST
For the occasion, the protagonists of the new Miu Miu campaign become young actresses who are represented in their full spontaneity and naturalness. In the cast we find the actress Ever Anderson , of "Black Widow" out with "Peter Pan & Wendy" of the supermodel Hailey Bieber , the star of "Atlantics" and winner of the Grand Prix at Cannes Mame Bineta Sane , the French model Alix Bouthors , "The Crown" actress Emma Corrin nominated for an Emmy and "Squid Game" star Lee You-mi .
Scroll down to discover the Miu Miu Spring Summer 2022 advertising campaign
Photography and Direction Tyrone Lebon
Creative direction Lina Kutsovskaya of BeGood Studios
Styling Lotta Volkova
Talents Ever Anderson, Hailey Bieber, Mame Bineta Sane, Alix Bouthors, Emma Corrin, Lee You-mi
