The Miu Miu LIVE! campaign celebrates the essence of layering style
Miu Miu unveiled the Fall/Winter 2023 collection with the campaign 'Miu Miu Live!'.
Miu Miu unveils its Fall/Winter 2023 collection campaign with unique content that exudes a profound atmosphere, playing with time and space.
This season, Miu Miu showed off a groundbreaking styling that showed off a tight stocking band, briefs, and an inner skirt. This, the House explains, caused 'intentional disruption that destroys the familiar'.
The main characters appearing in this campaign deliberately create a confusing situation where they become dazed while posing in grey time and space like a blind spot of unconsciousness. Here, Miu Miu hints at the importance of looking at the familiar in a new light through intentional confusion.
'Miu Miu Live!' shows respect for diversity with cast members from various fields, including actress Emma Corinn, singer Ethel Cain, and model and LGBTQ supporter Zaya Wade.
Miu Miu says in its press statement, "The performance of characters who inhabit this world is immediate — LIVE! — one moment, then self-absorbed, even remote, the next. A studied disorientation occurs — the familiar is disrupted. That same disruption is implicit in their wardrobe."
Let's take a look at the campaign:
