Mun Ka Young strides in style on the streets of Seoul for TUMI Fall 2024 campaign
The campaign introduces the chic Voyageur Leather and innovative 19 Degree Frame collections, blending luxury and functionality for modern travellers.
TUMI’s Fall 2024 campaign introduces us to a world where style meets innovation, spotlighting the latest additions to their iconic Voyageur and 19 Degree collections.
Designed for the modern traveller and lifestyle connoisseur, blending functionality with a luxurious edge that redefines travel and daily life essentials, TUMI casts Mun Ka Young, global ambassador and esteemed actress, as the star of the campaign.
Set against the vibrant backdrop of Seoul, the campaign immerses viewers in a day in Mun’s life, showcasing how TUMI products effortlessly integrate into her dynamic lifestyle. Directed by Taejong Song and captured by renowned photographer Kim Hee June, the campaign beautifully blends street-style photography with cinematic techniques, highlighting TUMI’s products in the most authentic and visually stunning way possible.
At the heart of this campaign is the stunning Voyageur Leather collection, a fresh take on TUMI’s beloved line. Crafted with rich, high-quality leather, these pieces exude sophistication and versatility, catering to the needs of the modern woman. The collection includes an array of bags such as backpacks, totes, shoulder bags, and the newly introduced Lex Train Case Crossbody. This chic, versatile piece comes in three sizes and seamlessly transitions from day to night, making it the perfect companion for both international adventures and local outings.
The Voyageur Leather collection is available in classic Black with Gold or Gunmetal hardware and a festive Pewter Metallic with Gunmetal hardware, making it the ultimate choice for those who appreciate timeless elegance with a modern twist.
TUMI continues to push the boundaries of travel innovation with the introduction of the 19 Degree Frame collection. This collection is an evolution of the brand’s iconic 19 Degree line, featuring integrated frame latches for added security, retractable handles for ease of use, and the signature smooth, quiet wheels that TUMI is known for.
The fluid contours of the exterior design are complemented by an organized interior, complete with tie-down straps and mesh zip pockets, ensuring that everything stays in place on the go. Available in Black Texture and Pearl Grey Texture, and offered in four sizes, the 19 Degree Frame collection is a testament to TUMI’s commitment to combining style with practicality.
These collections are designed for the modern traveller and lifestyle connoisseur, blending functionality with a luxurious edge that redefines travel and daily life essentials.
